Fusion Marketing

Event Marketing Tour Manager

Job Summary

Position Summary:

Nationally recognized marketing agency is looking for a Market/Tour Manager to coordinate and execute regionally-based marketing events for a well-known client. The regional mobile marketing tour, reaching approximately 800-1000 consumers per month in the Midwest area (specifically IN/OH/WV), requires a contractor with a strong regional touring background and excellent personal skills. The Tour Manager will serve as the face of the brand to consumers and venue contacts, and must have a clean driving record.

Responsibilities and Duties

Primary Responsibilities:

  • Schedule/Routing/Execution
  • Route and schedule the address list provided at the beginning of each month for each market
  • Execute gift drops based on routed schedule
  • Approach, engage, and educate consumers on client’s key product offering to drive sales
  • Vehicle and Assets
  • Drive rental vehicle to each consumer home on list in a safe and secure manner
  • Load and re-load all tour supplies/equipment from vehicle with care
  • Tour Manager is responsible for general upkeep of all assets and supplies
  • Event Executions
  • Source local high-traffic events in market
  • Setup and dismantle event assets at event
  • Oversee event activation from start to finish
  • Approach, engage and educate consumers on client’s product offering to drive sales
  • Troubleshoot all activation elements
  • Manage distribution/inventory of premium items
  • Management/Training
  • Train and oversee brand ambassadors who will support executions and other areas of engagement
  • Reporting/Communication
  • Enter all recaps and data in a timely manner
  • Report back to internal agency team with field team updates, leads, and program feedback

Qualifications and Skills

Ideal candidate will possess:

  • 2+ years of tour experience
  • Excellent organizational skills
  • Flexibility
  • Leadership capabilities
  • Ability to work well with others
  • Problem solving skills
  • Time management capabilities

Overall, the contract will be active as soon as possible through March 31, 2018, with the potential to extend the program based on overall performance and success metrics.

All applicants are subject to drug screening and background check.

Job Type: Contract

Required experience:

  • Event Marketing: 2 years
  • Touring: 1 year


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