First & Main

Sales/Community Relations Director


The Sales/Community Relations Director is responsible for developing and maintaining Resident census of the Community through marketing/sales efforts, relationship development, and a skilled sales approach in Assisted Living and Memory Care at assigned location(s).


Education, Experience, and Certifications

  • College Degree required, preferably in business or marketing
  • Experience as Marketing Director or other closely related position in the long term care industry highly preferred
  • Current First Aide and CPR Certification required


Problem Solving

  • Identifies and resolves issues in a timely manner through gathering and analyzing information
  • Confidently brings forth thoughtful solutions for problems
  • Analyzes data related to position of responsibility


  • Ability to multi-task in performing duties
  • Ability to work independently without supervision
  • Maintains personal work space in an orderly fashion

Customer Service

  • Treats Residents, families and team members alike with above and beyond service, care and respect
  • Assists willingly, quickly and in a manner that demonstrates ownership
  • Actively seeks feedback and looks continuously for opportunities to improve

Conflict Management

  • Demonstrates ability to deal with difficult families and Residents who are seeking to work through personal preferences and seeking satisfaction with the activity program

Professional, Interpersonal and Communication Skills

  • Demonstrates empathy and exceptionally good listening skills in order to fully understand the needs of the customer
  • Open to feedback
  • Maintains confidentiality
  • Speaks clearly and instills confidence
  • Ability to speak, read, write and communicate effectively
  • Contributes to building positive team spirit in the Community

Coaching, Modeling, Teaching and Supervision Skills

  • Demonstrates ability to instruct team members with varied learning styles
  • Students demonstrate positive levels of retention
  • Consistently models personal and professional excellence for all Community Team Members
  • Able to energize the entire Community team around the drive to bring more Residents into the Community

Computer and Technology

  • Microsoft Office Suite
  • Customer Relationship Management (CRM) software



  • Organizes, coordinates and oversees all Community marketing efforts and outreach programs
  • Plans, organizes and implements a quarterly marketing plan
  • Maintains adequate supply of collateral material that is readily available

Community Relations

  • Promotes the brand with confidence and fluency
  • Consistently works to identify and develop new referral sources
  • Works to maintain and nurture relationships with existing referral sources

Resident Census

  • Monitors and reports census daily
  • Performs tours and demonstrates ability to close the sale for qualified leads
  • Conducts a relaxed discovery session with the prospective resident or their significant other
  • Makes connection with prospective resident or significant other
  • Ensures prospect has all questions are answered
  • Demonstrates active listening techniques and a consultative approach

Team Participation and Engagement

  • Trains care team members in their role in sales and marketing
  • Conducting a tour and obtaining information from customer
  • Response to individuals when touring building with the CRD

First Impressions Management

  • Ensures building is tour ready
  • Addresses operational issues that may negatively impact the sale
  • Open, honest and timely feedback directly to the appropriate department manager for resolution
  • Informs Executive Director of persistent issues


  • Ensures adequate inventory of marketing supplies
  • Maintains Constant Contact database with correspondence and blasts as planned
  • Prepares reports as required
  • Manages departmental budget successfully


  • Participates in the Manager On Call rotation
  • Maintains personal education to be current in marketing methods and strategies in assisted living


Frequent body movements include lifting, moving, transferring, bending (static forward bending), stooping, squatting and reaching. Able to do heavy lifting, pushing, pulling and/or carrying of objects weighting up to fifty (50) pounds unassisted with twisting and turning of trunk. Ability to stand and walk for prolonged periods of time.


Because the essential functions of the job may require general involvement in our health care facilities, including but not limited to exposure to AIDS, HIV and Hepatitis B viruses involving Risk Classification Categories 2 and 3, environmental and safety conditions will fluctuate. To be qualified for the position, a person will have the ability to work in this type of environment without posing a direct threat to self or others.


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