On its tenth birthday, Middle West Spirits has decided to rebrand.
Brady Konya, co-owner and General Manager of Middle West sees this milestone as an opportunity to reflect, renew, and regroup products.
Middle West’s family of spirits will be divided up into three sub-brands: OYO will remain the namesake for the company’s signature vodkas, Middle West Spirits will represent the line-up of whiskeys, and the company’s gin will remain branded with the Vim & Petal name.
Each brand has its own unique label and bottle profile.
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New packaging will start hitting state agency shelves throughout Ohio in mid-September.
So while you may not recognize the bottle on the shelf, you can rest assured that it’s still the same trusted adult beverage you’ve known and loved for a decade.
The brand’s moniker also underwent a facelift.
Middle West will also be hosting a series of Anniversary events for customers through the end of the year. Middle West fans can follow social media for event details.