A&F dumping logo from clothes
The days of Abercrombie & Fitch hocking logo embezzled shirts and hoodies at shoppers are over. In years past it was enough to throw a few logos onto a shirt and people would buy it, but now the store is moving away from that look (which has sunk in popularity). While competition like H&M has forced A&F to downsize its logo-covered inventory, it is still there. “If you go into our stores, you’ll have to look pretty hard to find it,” said CEO Mike Jeffries Thursday, according to Columbus Business First. By the spring, the logo inventory will be nearly non-existent.
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