A&F losing the cool factor with teens
Abercrombie & Fitch, the store that once dominated the closets of teens across the nation, seems to have lost its appeal. In a recent poll of teen shoppers, Abercrombie & Fitch fell out of the top ten, and its other branch, Hollister, fell to no. 7. The New Albany company has been attempting to lure teens back into its dimly lit stores and have ceased the production of logo branded clothing in hopes to get its cool back. Nike topped the poll with teens favorite company and so did Columbus’ Victoria’s Secret. The study also revealed that not only is it dropping out of the top 10, but Abercrombie & Fitch was voted by 21 percent of females to be on the decline.
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