Abercrombie & Fitch has seen waning support and less traffic within its stores. To combat that, they are remodeling, getting rid of logo-wear and going for a different look. In the middle of that change though, their sales have dropped even further than expected and the company reported third quarter sales down by 12 percent on Friday. The reduction of logo-wear might be hurting them now, but it could make for a better model as the company continues to grow with trends.
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