DSW: Kids shoes moving from online to some stores
Kids can be shoe lovers now too. The Columbus-based DSW is moving its online-only kids shoes into stores, the tiny little shoes are on a trial run though and not all stores are going to get them. The Polaris location though will see the kids shoes hit shelves. According to Columbus Business First, the DSW CEO, Mike MacDonald, said depending on how the trial stores do, kids shoes could be pushed into half of the stores nationwide without having to change the store.
Sales aren’t the only thing on mind for the success of the kids shoes. DSW has been marketed as a place for adults to shop, and having children could be a distraction, the paper reported. The company will listen to any complaints about the feeling of the store with the switch to incorporate kids shoes into the lineup.
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