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Hollister dumping beach house theme

Hollister dumping beach house theme


The Abercrombie & Fitch owned Hollister is moving on from its tried and true beach house theme and going for a more traditional mall-esque concept with windows and everything. Maybe now you can see more than three feet in front of you when inside the store. Of the 454 stores across the country 100 of them are getting the facelift to try out the new look, including the Easton and Polaris stores, according to Columbus Business First. Friday Easton will debut its new Hollister and Oct. 24, Polaris will showcase theirs. The new look is to hopefully lure in more customers as the company is realizing the changing landscape within teen fashion.

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