NY Times shout-out: Nancy Kramer’s #FreetheTampons
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Back in 2013, Nancy Kramer gave a local TED talk about her campaign #FreetheTampons, which called for companies to provide free feminine-hygiene products in its restrooms. And last week, her campaign got a national shout-out in the New York Times. The Times article is about the economic and opportunity costs of menstruation for poor women, and mentioned the Resource LLC founder’s 2013 TED talk:
Marketing expert Nancy Kramer also posed the question, though with a different twist, in her 2013 TED talk and corresponding campaign, Free the Tampons, in which she makes the case that private businesses and public restrooms should provide supplies for women. After all, she points out, complimentary toilet paper and soap are made available. Why not tampons? Kramer has called upon companies and restaurants to take the lead – including her inaugural client (since 1981!), Apple Computer.
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