Elevator Brewing Co. is hoping to raise its 16-year-old profile with changes (and improvements) to its branding. Owner Dick Stevens said, “When we started, we decided to brand the product, but not the house because no one knew who we were. Now we’re branding the house.” The changes include redesigning six-packs and bottles to feature a more prominent Elevator logo, increasing the brewery’s social media presence, and hosting more events.
Columbus is quickly becoming a craft beer heaven, and with so many options, it’s all about finding out how to stand out.
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