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Abercrombie tells employees to put on a shirt

Abercrombie tells employees to put on a shirt

614now Staff

Big changes are coming for New Albany-based clothing company Abercrombie & Fitch. The retailer is instituting new policies aimed at improving the chain’s public image. Shirtless employees standing outside of Abercrombie and Hollister stores? Gone. Hiring policies based on body type and attractiveness? Gone.

Consumers really began to take issue with the company after comments that Mike Jeffries (now former CEO) gave in a 2006 interview to Salon were republished just a couple of years ago.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids.¬†Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong (in our clothes), and they can’t belong. Are we exclusionary? Absolutely.”

These and other new policies for Abercrombie & Fitch stores are expected to be fully implemented this summer.

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