Nationwide’s Superbowl ad causes upset during game
Nationwide Insurance made headlines this past month when it announced that it would be airing Superbowl commercials for the fist time since 2007. And while viewers seemed to enjoy the company’s Mindy Kaling spot, its “Make Safe Happen” ad is making headlines too — along with ALOT of negativity.
The ad features a young boy who, at the end of the commercial, reveals that he was killed in an accident at home. Matt Jauchius, Nationwide’s chief marketing officer, said: “It’s really not about an ad. It’s about saving kids’ lives. The purpose of using the Super Bowl was to stage an intervention that this is unfortunately the number one killer of children in America and it has been for over 60 years.”
According the Business First, the ad generated over 3,000 comments on the company’s Facebook page, most of them overwhelmingly negative. Nationwide says that even though the ad has been getting negative attention, they’re focusing on the thousands of visits to their Make Safe Happen website. They said, “While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.”
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