Condado and Their Queso Fresh Start in the Heart of Downtown
Originally in 614 Magazine, by J.R. McMillan
Success is never satisfied — it’s always hungry. Somewhere between critical mass and escape velocity, every entrepreneur eventually finds the enviable opportunity to expand.
But growing out (or up) isn’t always an option. That quaint little sandwich shop or sweet spot easily loses its eccentric charm when a business boom actually undermines a burgeoning brand. Sometimes, staying small and simple means starting over in a new space, and struggling to find familiarity with a new clientele.
“I knew it was time to open another location when we had two to three-hour wait times,” noted Joe Kahn, owner of Condado.
“I had come into this market knowing that Columbus was the test market capital of the country. What I didn’t know was how great people were out here, how culturally diverse it was, and just how loyal people are if you have a great product.”
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