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The Interview: Coyote Peterson

“The bullet ant felt around with its stinger and, boom! It just nailed my forearm. Its stinger was so long it got lodged into my arm, and we got this all on camera. I dropped to the ground. The amount of venom that went into my arm was easily three times the amount a person [...]
Jeni Ruisch



“The bullet ant felt around with its stinger and, boom! It just nailed my forearm. Its stinger was so long it got lodged into my arm, and we got this all on camera. I dropped to the ground. The amount of venom that went into my arm was easily three times the amount a person would normally take in a sting. It felt like it got smashed by a scalding hot hammer. I was on the ground in agony. I don’t remember a whole lot of it. I just remember, “OK, try to compose yourself so you can give the audience … a description of what’s going on right now.”

If there’s any way to properly introduce Coyote Peterson to the uninitiated, the above description of his latest dance with danger in the Costa Rican jungle should suffice. The OSU alumnus and YouTube sensation has made a name for himself by venturing to exotic locales and getting wildly intimate with toxin-bearing creatures that most of us have never heard of. (614) wanted to catch up with him in the midst of his meteoric rise to Internet fame, and decided I was the right person for the job. With a background in animal behavior, and several years experience working with venomous arthropods (colloquial moniker: “bugs”), I have extensive training in how not to get stung. With Coyote Peterson, that pendulum has swung the other way. As a child, Peterson’s mother took him on lengthy and nomadic vacations across the country, allowing him to independently explore the places they set up camp. He would follow around roadrunners, as he found they would lead him to horned lizards. This tendency earned him his wily, canid title. Those days in the desert cast a mold for Peterson’s fearlessness and desire to interact with the wild. He studied film at Ohio State and wrote screenplays, while never losing his love for the wild. Eventually, he hit a crossroads where his enthusiasm and self-taught animal handling skills would collide with his production team’s collective desire to produce original content. Soon, their YouTube channel was launched. After only two years, Brave Wilderness is one of the all-time fastest growing channels on YouTube. It boasts five million subscribers and gets 2.5 to 5 million daily views. Its most popular video, in which Peterson is stung by a cow killer wasp (widely believed to be the second most painful sting on the planet), has well over 26 million views. He expects the aforementioned footage of the bullet ant (deemed the single most painful sting in the animal kingdom) to blow that out of the water when it’s released this month.

With names like “Wolverine Face Off” and “Yikes! Quilled by a Porcupine!”, the dozens of videos on the channel beg incredulity. As such, I expected this interview to go off the rails, trying to corral what I figured would be a yahoo seeking to shock and dismay, using animals as unwitting participants in his sting shoots. I presented him with my personal list of field-tested “Rules for Working with Wild Animals.” To my utter delight and surprise, the person that spoke to me on a long-distance phone call from a jungle-adjacent hotel in Costa Rica was a genuine and composed animal lover. His childlike excitement burst through the fuzzy phone line in an unmistakable implicit message: he’s fighting the good fight in the name of nature.

Rule No. 1: Roll with the Punches (or Scratches, Bites, Stings…)

You gotta roll with everything, and just hope you can walk away from it. When we were in Arizona, we were shooting and I was jumping boulder to boulder. I slipped and fell 15 feet off the side of a cliff onto my head. I could have killed myself and managed to miraculously stand up and walk away from it.

We’ve covered the bullet ant and the cow killer stings. You have a video where you allowed a Dungeness crab to crush your index finger in its claws. How much of this is for science, and how much of it is sensationalism?

The ultimate goal of the sting videos is not their shock value. Obviously, they draw people to our channel. It’s about getting education out about the animals that a lot of people fear. So, if I’m stung by a scorpion, and you see me walk away—OK, you may be less likely to kill it, and just respect it from a safe distance. Now with something like the [cow killer] or the bullet ant, these are animals that are known for the power of their sting. And our real goal with a lot of this is to give people the opportunity to see how bad the effects can be of taking a sting. The one that actually was the scariest was the Tarantula Hawk. That thing was just wicked looking.

Obviously you are a very adventurous person, you’re willing to put yourself in risky situations. What’s outside your comfort zone?

I’m really not afraid of anything when it comes to animals. My ultimate goal is to one day be able to swim alongside a great white shark. No cage—just free swim along with a great white shark, just to see what happens. There isn’t anything in the natural world that scares me. Honestly, humans scare me more than animals do. Control is a tough one to define. You have to look at it from the animal’s perspective. You come in as an invader and you need to get this scene, but you still need to realize that these animals are very powerful. Take a 300-pound alligator, for example: if it chooses to, it can explode outward. If you’re not prepared to restrain that, you’re going to find yourself in a very bad situation. And sometimes there are more dangerous things about the environment than the animals. We got stuck in a massive rainstorm in the rain forest and we were stuck in a canyon. It went from being a trickle of water to thigh deep water rushing through; trees are falling down in the jungle, rocks are falling down the sides of the canyons. That’s what’s gonna kill you.

The transition from your film studies background to your current field has been well documented. Being that you do not have a scientific background, how do you ensure that you are producing a scientifically literate and accurate show?

I do a lot of research before we go on these trips. [Biologist] Mario [Aldecoa] and I work very closely together. We may target 15 species we have a good chance of coming across. We double-check all of our facts before an episode is released. We always have a biologist that travels with us, and also a ground expert. In Costa Rica, we’re working with both a herpetologist and an entomologist. So, someone who knows about reptiles and amphibians, and someone who know about insects and arachnids. They rattle off (something about a creature), and I’m like, “That’s way too much for people to understand; give me three basic facts,” and that’s how we’ve found a way to bring cool science to a platform like YouTube, where everybody has Attention Deficit Disorder. And we’re keeping them captivated.

I read in a previous interview that your entire team is Columbus based. Is that still true?

Oh yeah. I’m sitting here next to our wildlife biologist right now, Mario Aldecoa, from Florida. We are in the process of relocating Mario to Columbus, so our whole team is Columbus-bound. My business partner, Mark Laivins; my producing team, Chance Ross and Chris Kost; we are all Columbus-based and we’ve all been friends for over a decade now. We love everything the city has to offer, and for us it’s just a really great place to be an artist and an independent filmmaker and content creator. When I first started, people asked “how are you going to make a career out of a city that is not Hollywood?” And sure enough, YouTube came along, and we started developing this animal show and now we receive more views daily than pretty much any television show that’s out there. We’re really proud to know that we’re creating this international phenomenon about the wilderness, and it’s coming from right here at home.

What’s an ideal day for you in Columbus?

I’m from Westerville. I have an eight-year-old daughter, and we love to spend time at Columbus MetroParks. Blendon Woods and Blacklick Woods are my favorite go-to spots for taking media people. I’ve researched the snapping turtles that live there. My ideal day in Columbus is in the spring—the buds are just coming in on the trees, birds are out, weather’s changing, everybody’s excited because Spring in Columbus is absolutely perfect. I’d head out to Blendon Woods, go out in my kayak, catch a couple snapping turtles, get lunch in uptown Westerville, then head into the office for a little bit and do some work on post-production and voice-overs. Then pick up my daughter from school, and up to the Polaris area for dinner.

Tell us a story of a recent shoot where something went unexpectedly.

We were out with HBO’s Vice News crew. We had them for three days on location. We had taken them out to look for frogs, like “oh, this is safe, we can have the reporter hold a little frog.” We were in Costa Rica for three weeks searching for a highly venomous snake called a Fer-de-lance earlier this year, and couldn’t find it. We were back and looking for a frog, and sure enough, there in the leaf litter was a four-foot Fer-de-lance. So, this episode just became about filming this snake. They had a camera man, a producer, and a host. Then we’ve got my team, plus our wildlife specialists from on location, and we had another team that we hired to hold the lights for us. So we’re deep in the rainforest, it’s muddy, dark, there are other creatures who could potentially bite or sting you, and here I am handling the most dangerous viper in the Western hemisphere. And the host was terrified of snakes, so it became a really intense situation for her. Bystanders are the first thing I’m worried about. If someone else is bitten, that’s a major liability. Everybody else’s safety is priority number one, and then your own. With a snake like that, I handle it with what are called snake tongs. A bite from that snake could take my life. We ended up getting a really good episode out of it.

I’m sure you’re aware of the incident that happened a few years back in Zanesville, when an entire private collection of large exotic animals were released from a farm and subsequently destroyed. This was quickly followed by creation of the laws on exotic animal ownership in Ohio (there previously were very few regulations.) What are your thoughts on private ownership of exotic animals?

I think if someone has the means to be able to keep and take care of animals, it works when someone is rescuing them. It amazes me sometimes to think that someone can go and buy a tiger cub. Now, if you are a big cat rescue facility and you are taking in a displaced animal, that’s one thing. But if you are able to go into a shady auction somewhere and purchase a leopard or a tiger—there definitely need to be stronger regulations when it comes to that. I know a lot of people that do have large animals in captivity, and they have them because they saved them from bad situations. What happened in Zanesville was an absolute tragedy, and there are a lot of gray areas regarding what actually happened that day. We don’t work with zoos. We do work with wildlife rehabilitation centers. It’s not that we don’t support the work that zoos do, we just prefer to promote places that animals are naturally wild, or being rehabilitated or rescued. We just did an episode on wolverines in Alaska. The guy that owns the sanctuary has been doing this for 30 years. He’s got a moose in captivity; this moose was hit by a car, and it won’t survive in the wild. This guy has enough land on his property that the animal’s enclosure is absolutely enormous. It has a swamp, it has forest. So keeping an animal in captivity like that is one thing. But keeping, you know, a Siberian tiger inside a chain link fence, is something else.

A lot of people fantasize about being the next Crocodile Hunter or Bear Grylls. What do you think sets you apart from them?

I grew up being influenced by Jack Hanna. He’s a hometown hero; I’ve watched his show since the ’90s when I was a kid. Steve Irwin and Jeff Corwin came after that. I loved Steve’s presentation style. Excitement and really getting those animals close to the camera. Corwin was kinda comedic and quirky, and people loved his personality. When I got a bit older and started watching Man Vs. Wild, I realized Bear Grylls is one of the most influential entertainers and precursors to our series because he just really made you feel like you were right there on his adventure. We said, “OK, how do we emulate what all these people have done and combine it into our own thing?” I think we’ve done a pretty good job of learning from people that have come before us, mixing it with today’s technology and camera equipment, and really just taking it to the next level.

Coyote Peterson’s Brave Wilderness channel debuts the video footage of the bullet ant sting just before Christmas, and he’s hoping to rack up record views. Check out this and other videos at

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The Interview Issue: Columbus Partnership President/CEO Alex Fischer




Each January, we feature the movers and shakers of the city in in-depth, in-person interviews that dig into their backgrounds, their plans, and what ties them to the capital city. While our interview issue subjects are all Columbus-based, their stories are universal. So settle in, cozy up, and give yourself some you-time. You’ll want to read every word.

Alex Fischer looks towards the future of Columbus.

Alex Fischer is the most connected person in Columbus you’re unlikely to have heard of. Unless, that is, you dig beyond headlines and comb through the fine print of nearly any article discussing Columbus’ economic future, its business community, or even the recent campaign to keep the Columbus Crew in Ohio’s capital city.

To the engaged eye, Fischer—President and CEO of the Columbus Partnership, an organization of 75 CEOs in Central Ohio—is everywhere, a ubiquitous presence at the intersection of city and state politics, economic development, and civic life. For the Tennessee-born-and- raised Fischer—whose versatile career includes stints in city planning, business, public policy, and the nonprofit sector— leadership means possessing the skill set to anticipate what is necessary for success, prompt action from others, or if needed, deliver it himself.

Such versatility and incisiveness is perhaps the trademark quality of an urban planner, and it’s no surprise that Fischer sought this interdisciplinary training from a young age.

Fischer came to appreciate the urban planning space as a high school student in Hendersonville, Tennessee, leading his peers in an effort to prevent the demolition of Hazel Path, an old Antebellum home in town. Through that fight, Fischer quickly learned the power of public protest and collective action.

“One individual didn’t change that development, but I think I participated in the dialogue that went from tearing down [Hazel Path] to preserving it and allowing development to occur,” he said. “In my hometown it’s still held up as a really good example of quality development that also had a historic preservation bent to it. And I can point to that and say, ‘Hey, I think I made a little bit of a difference.’”

Photos: Brian Kaiser

After graduating from the University of Tennessee, Fischer spent his early career involved in a variety of business and charitable endeavors in Knoxville. The principals with whom he came into contact in those years shaped his understanding of cross-sector leadership.

“Tennessee has a tradition of public servants coming out of the business world, so I saw a lot of examples of business leaders interrupting their careers for public service,” Fischer explains. “At a young age, I got to know multi- billionaires on the community side of their passions, not the business side, and so those all influenced me to realize that now in this organization of 75 CEOs, that there’s a real opportunity for business leaders to use the strength of their businesses and their leadership for the betterment of their community.”

After several years in private industry, Fischer transitioned into the public sector, serving as the Commissioner of the Tennessee Department of Economic and Community Development before rising to the role of Deputy Governor and Chief of Staff to Tennessee Governor Don Sundquist in the early 2000s.

It was, perhaps, a bit of a surprise that the man with deep Tennessee roots, business connections, and a role at the pinnacle of local policymaking would transition to a similar position in Ohio. But that’s exactly what happened in 2002, when Fischer moved to Columbus to begin a position as the Senior Vice President for Business and Economic Development at Battelle, the Columbus-based scientific research and development firm.

Fischer acknowledges the transition to Ohio was a little odd—“because I was so deeply rooted in the ideals of what we’re doing in Columbus in a different state and different cities.”

He soon found his way to the epicenter of Columbus’ civic and business life—he now serves as a Trustee of The Ohio State University, and the Chairman of Nationwide Children’s Hospital—and developed an appreciation for the city’s unique professional culture.

“In the process [of moving], I found things in Columbus that I realized I had never experienced before. I’d never experienced the level of collaboration. The level of tolerance and acceptance in this city is pretty phenomenal in contrast to some other places that I’ve lived,” Fischer explains. “What’s so motivating [about working in Columbus] is this being such a perfect place to do the work. By that I mean this culture: the scale of the city, the collaborative nature, the Midwestern values, the fact that we have four seasons. All the ingredients exist here.”

At the helm of the Partnership, Fischer has vast capacity and bandwidth to influence the Columbus economy in the near-term while rallying leaders across multiple sectors behind an aspirational vision for the future. Columbus 2020, the city’s economic development plan for this decade, launched roughly 10 years ago and allowed Fischer a vehicle with which to implement his vision. He decided early on that the project would shoot for the moon.

”[Columbus 2020] was a very ambitious set of goals. All the analysis said we couldn’t meet the goals but it’s like, “OK, so what? Let’s go for it,” Fischer laughs. “And if we happen to miss the goals but in the process do some really great things, I don’t think anybody will complain. Well, we surpassed all the goals and it’s really interesting to have been accountable for it from the start until now.”

In addition to the obvious economic development successes in Columbus—the ongoing redevelopment of Downtown, recruitment of healthy corporations, and expansion across the 11-county Central Ohio metropolitan area— the region has benefitted from unexpected windfalls, such as the economic growth driven by data centers for big tech companies such as Amazon and Facebook. Fischer attributes Columbus’ successful branding efforts and continued growth to multiple factors, most specifically a uniquely collaborative culture among Partnership members and public officials, and an explicit focus on the recruitment of civic- minded companies and workers.

“I think it’s all about culture. I was not thinking this way 10 or 20 years ago. I think the future of the Partnership, the future of Columbus, is you keep preserving and teaching culture. That doesn’t mean that it has to be done exactly the same way— inevitably, it won’t because things are changing so fast. One of our cultural aspects that I’m proud of is that we’re comfortable in that very fast-changing environment [...] Continuing to evolve that culture by not just taking it for granted is really important. I think it could slip away if it’s not being cultivated.”

Columbus also stands out nationally in what Fischer calls “the talent war” as the home to approximately 150,000 college students, many of whom will be relied upon to remain in Central Ohio and continue the city’s economic momentum.

“The fierce competition for workforce is where we’re going to be leading the country [...] There’s less of a hierarchy in Columbus for people who want to get involved and make an impact.”

To be sure, Columbus’ traditional selling points remain part of the equation as the Partnership sells Central Ohio to potential clients.

“It still really does matter that we’re in the center of the U.S. population, we’re a day’s drive from anywhere, a great quality of life, a great cost of living. We’re not congested, despite challenges with the commute. All of that adds up. Increasingly, though, it’s about talent. Companies are moving where they can get the talent. And Columbus is a city that is recruiting the talent.”

The rebrand of Columbus’ economic development organization from Columbus 2020 to One Columbus coincides with the birth of a much greater ambition, of a future in which Columbus will be able to stand alone as a city, when the suffix ‘Ohio’ will be redundant and obsolete. Fischer is well aware that sustained growth will require more of the discipline and urgency that permitted success this decade.

Specifically, he stresses the importance the Partnership places on regional master planning throughout Central Ohio, coupled with what he calls “a relentless drive to the growth agenda.”

“No one should assume we’re going to continue to grow. That was the attitude 20 years ago. The last 10-15 years we have consciously built an infrastructure—of Columbus 2020, now One Columbus—of enabling that growth. There’s a science to it and we can never forget that,” he said.

“Our role is to make sure that we are continuing to grow, at the same time, can we do the best possible job of anywhere in the country at ensuring that the rising tide raises every single boat in a harbor? And can we defy the national trend of a growing economic divide?”

Learn more about the Columbus Partnership at

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Scream Team: Behind-the-scenes look at local haunting industry

Mike Thomas



Like many a fiend of silver screen fame, the origins of Kelly Collins’ career in terror involve some teens, a campground, and a fateful ride into the deep, dark woods.

Thirty-eight years ago, Collins was general manager at a campground. Every Saturday at noon, he’d hook up a wagon to a tractor and treat the young campers to a hayride through the woods. The route Collins followed circled around an old oak tree, before turning around and coming back to the start. One Saturday, some mischievous teens sprang out from behind the tree, giving quite a scare to the unsuspecting wagoneers. All of the children screamed in surprise—then they laughed.

Kelly Collins (Photo: Brian Kaiser)

This gave Collins an idea. To spice up his little hayride, he would arrange for the teens to act out the same routine the next Saturday— but this time, he’d up the ante by giving them rubber masks to wear. His plan was set in motion, and this time, the startled youngsters on the wagon cried all the way back to the campground.

“That was a bad idea, but it got me thinking...Why don’t we have a hayride at night and call it the ‘Spooky Hayride?’ ” Collins recalls. By fine-tuning the balance between fear and fun, Collins’ new enterprise was a success, and would set him on the path to a lifelong career in the haunted house business, or “haunting” as it’s known to its practitioners.

Early in his career, Collins became a key figure in the Central Ohio scream scene. After his haunted hayride, he spent a couple of seasons overseeing the Hallowscream event at the now- defunct Wyandot Lake. It was there that he was approached by Ken Schnacke, General Manager and President of the Columbus Clippers baseball team, who tapped Collins to create and lead the “Terror Park” event that was held at Cooper Stadium for a decade.

When the Clippers made the move to Huntington Park, the Terror Park event was shelved. Collins set out again on his own, founding the Scareatorium: a haunted house attraction occupying a 40,000-square-foot space in a northeast Columbus strip mall.

Over the next decade, the Scareatorium would serve as a hub for haunters, attracting and nurturing some of the city’s top talents in the field. From actors, makeup artists, set designers and people who just appreciate a good scare, the group that grew from Collins’ enterprise came together over buckets of blood and latex viscera, but now enjoy the valuable connection of a genuine community.

A longtime compatriot of Collins, Keith Newsome was one of the creative minds behind Terror Park and the Scareatorium. Though he specializes in visual effects design and fabrication, Newsome’s talents in haunting are wide-ranging. Since retiring from 13th Floor, Newsome has remained a vital member of the community, teaching classes on topics ranging from makeup application to mask making and performance.

Keith Newsome (Photo: Brian Kaiser)

This season, he’s lending his skills to an attraction in Lancaster, Ohio titled “A True American Haunt: Birth of a Nightmare.” The house is set up in the Miller Building, a “poor house” originally built in 1828, which event promoters suggest may in fact be haunted. According to Newsome, the building is classified as one of the top-10 haunted houses in the United States, and was recently filmed for an upcoming episode of The Travel Channel show Destination Fear.

“It’s actually a haunted place. I don’t believe in that crap...I do now,” says Newsome. “There’s something in that place. I don’t go on the third or fourth floor anymore.”

Keith Newsome (Photo: Brian Kaiser)

Whether patrons can expect to encounter bona fide spirits along with latex-clad actors in this haunt remains to be seen, but whatever the case, the event serves an important purpose. All proceeds from this haunt will benefit Habitat for Humanity’s plan to revitalize the historic Miller Building, and to help build housing for local veterans.

The charitable angle for this event comes as no surprise in an industry that at times seems like an extended family. People attracted to haunting come from every imaginable background, but are united by a common passion.

“I’ve had people who are financial managers of huge companies, down to people who are almost homeless,” says Newsome. “The cool part about it is that we treat everybody equally. When you walk in, you’re automatically family.”

One member of Newsome’s haunt family is Bobbi Jo Gonzalez, an artist who has turned a passion for body art and makeup into a year-round career.

Bobbi Jo Gonzalez (Photo: Brian Kaiser)

Gonzalez’s first foray into the industry came while volunteering with her eldest daughters at a home haunt. Stepping up to fill the need for a makeup artist, Gonzalez gleaned what she could from YouTube videos. Her tool kit at that time consisted of, as she calls it, “that really crappy makeup you get at Kroger around Halloween.”

After encouragement from her peers at smaller attractions, Gonzalez eventually made her way to the Scareatorium, where she met Newsome. Newsome introduced her to higher-quality, water-based makeup, and she went on to mentor under the more experienced effects artist for two years.

Photo: Brian Kaiser

Today, Gonzalez is the owner of Aftershock Art, a thriving face painting and body art company that operates year-round. She’s also found a healthy sideline doing moulage—the art of creating realistic, simulated injuries on actors during training exercises for the military and first responders.

Like her mentor, Gonzalez sees the past support and encouragement from members of the haunt community as a foundation of the success she now enjoys.

“It’s something that we’re all passionate about, so once you find your niche in that community, it doesn’t matter what your background is, what your religion is, what your sexual orientation is—you have that weird background, and you have a family for life,” Gonzalez explains.

While basking in the warm embrace of your fellow ghoul is reason enough to keep some hooked on this line of work, there’s another essential element that unifies all haunters: the love of the scare.

“I fell in love. I didn’t know you could have so much fun scaring people,” says Ashley Shilling, another former employee of Collins from the Sacreatorium days who today serves as general manager of the 13th Floor Haunt.

Ashley Shilling (Photo: Brian Kaiser)

“Being an actor is a huge stress relief,” Shilling explains. “Getting to scare people kicks in your endorphins, especially if you can make a big man that looks very intimidating scream like a little girl—that’s a lot of fun. At the end of the night, you’re just relaxed.”

Whether drawn to a sense of community that can sometimes be hard to find in the world at large, or simply in it for the thrill of scaring people, the haunting industry has an undeniable pull for those that find their way into its spooky ranks. Even retired industry veteran Collins is unable to fully step away from the work, and is gearing up for his first season as manager of a Spirit Halloween supply store in Newark, Ohio.

“When you scare people, and they scream and run away from you, it’s a great way to let out pent-up frustration,” Collins says. “You could have the worst day in the world, and within a few minutes of working at the haunted house, you feel so much better. It’s a great tension reliever.”

In professional haunting, one person’s fear is another’s bliss.

For more information on the 13th Floor Haunt and other haunted houses happening in October, click here.

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Photo Gallery: HighBall Halloween

614now Staff



HighBall Halloween is the nation’s most elaborate costume party. Staged in the Art & Soul of Columbus, the annual event bridges runway style with the culture of the Short North Arts District.

Much like in years past, the city turned out in full force and full costume to celebrate fashion, fall, and fun with host Nina West.

Here's a look at some of the best looks of HighBall 2019:

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