Meijer embraces superficiality with cheap, ugly produce

As if the produce wasn’t already self conscious enough, Meijer is straight-up calling them out for their ugliness. But we love these ugly ducklings, we don’t judge. It’s what on the inside that counts.

Meijer will be rounding up all the weird looking produce items and grouping them all together in a section call “The Misfits.” There’s nothing wrong with this produce besides their imperfect appearances. The difference you will notice is in the price; a 20-40 percent discount will be slapped on these items.

This is part of the U.S. Department of Agriculture’s way to cut food waste.

Be like this woman…Give the ugly produce a chance to shine.

BROUGHT TO YOU BY