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Ohio State

Nike and Ohio State football: A love story

614now Staff

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The Portland State student who created the Nike swoosh in 1971 originally received $35 for her design. Now, the symbol is arguably one of the most recognizable and influential in our society. And what better team for this multi-national brand to link up with than one of the giants in college football?

Today, you’ll see the Ohio State football team adorn in Nike from head to toe. That is thanks to a major deal between the two that gives Nike the sole right to clothe the football team. The deal is to the tune of $252 million– the most in college athletics.

But it wasn’t always that way. Back during John Cooper’s time coaching in the 80s, apparel wasn’t given a second thought. There were no shoe deals or jersey contracts. The Buckeyes and the coaches, for whatever reason, bought Champion-brand stuff.

Now they’re getting paid to wear clothes. As far as Champion brand, they’re still kicking after nearly 100 years of operation and probably relishing the days when their brand was plastered on scarlet and grey apparel. We heard Michigan was looking for a new clothing provider, though..

[symple_button url=”http://www.bizjournals.com/columbus/news/2017/04/21/how-ohio-states-athletic-apparel-strategy-has.html” color=”black” button_target=”_self”]Full story[/symple_button]

 

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Coronavirus

Ohio State deciding on Fall classes (and football?)

Wayne T. Lewis

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While all OSU events remain canceled through July 6 and non-essential employees continue to telework, the university has created a task force charged with making a monumental decision - will campus re-open for Fall classes.

[WILL OSU COME BACK THIS FALL? VOTE IN OUR POLL BELOW]

"While the information about the virus continues to evolve, and we will need to be flexible, the current tentative goal is to have an announcement of plans for the fall semester by mid-June, said OSU in release.

It should be noted there has not been any information released regarding linkage between on-campus classes and holding a college football season. Though the Pac-12 is apparently mulling a shortenened, all-in-conference season according to ESPN.

Running a large university such as OSU is a complex endeavor so the task force is comprised of members who understand the wide spectrum of functions and operations necessary to the university’s return to on-campus operations. Each member will lead teams in their own areas with involvement from faculty, staff and students where appropriate.

As Columbus begins its slow re-opening under the direction of the Governor's office, many remain skeptical that danger posed by the coronavirus has sufficiently passed.

For campus-area businesses including apartment communities, bars, restaurants and retail - a Fall semester without students could mean the end of the road for many.

"I think we’re all part of this super awkward game of limbo, where the bar keeps moving. However if Ohio State pushes fall classes to strictly online for fall, that will be the nail in the coffin for a lot of businesses. We know where our bread is buttered and these students are the knife. I,  just as I would assume every other business owner , wants our lives to get back to some sort of normalcy. But we also want what’s best for the kids. No dollar amount or bottom line is worth somebody’s life. Will it suck, absolutely. But small business owners are a resilient group of people who don’t just lie down when things get tough," said Scott Ellsworth owner of Three's and Fours on High.

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Ohio State

Buck Wild: A visual history of Brutus

Lex Vegas

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As any true Ohio State fan knows, Brutus Buckeye is more than just a school mascot, he’s a crucial member of the OSU family. Since debuting on Oct. 30, 1965 at the Minnesota vs. OSU homecoming football game, Brutus has gone through many iterations, some definitely better than others. Here’s a look back at how Brutus became the lovable nut head we know him as today!

-1965-

The original Brutus Buckeye costume was an unwieldy papier-mâché creation, pieced together with crude bits of wood and chicken wire by undergrads Ray Bourhis and Sally Lanyon. They were simply tired of not having a proper school mascot, and decided to take things into their own hands. Surprisingly, it was an instant hit among the student body. After two weeks, the head was upgraded to a lighter and more durable fiberglass version, and the name was selected in student-voted poll in November 1965.

-1968-

Three years later saw the costume’s first major redesign, bringing with it a mouth that could be flipped from a wide grin to a pouty frown when the Bucks were doing poorly in a game. Luckily, because we’re talking about Ohio State athletics, that was almost never the case, so the mouth was kind of a moot point.

-1975-

For some reason, a full decade after introducing a mascot that was quickly beloved by the student body, Ohio State decided to really switch up the game and go with a much smaller and grotesquely horrifying head. The costume also featured a much more anthropomorphic body allowing the wearer full use of their arms. We understand what they were going for, but as you can see, the result was a goddamn horrendous disaster. This terrifying Brutus only lasted one year.

-1976-

After that ill-conceived costume was laid to rest, it was back to a large fiberglass head for the 1976 season. The arms were once again lost but the addition of big bushy eyebrows made this rendition still sort of creepy in its own unique way.

-1977-

Just one year later saw the debut of this incredibly dopey looking Brutus featuring a very timid facial expression and no mouth whatsoever. Not too intimidating by any means, but that hat is pretty sick.

-1980-

It took the school 15 years before they finally landed on a costume design that resembles the one we know and love today. A new decade saw Brutus’ enormous nut-head shrink to a size that could comfortably rest on the shoulders of its wearer. This allowed them the freedom to use their arms to get sports fans pumped the fuck up, which was the whole point in the first place.

-2007-

More than 40 years after he first debuted, Brutus had definitely earned a place as one of just eighteen characters in the Mascot Hall of Fame; a great honor that includes characters from all sports, both collegiate and professional.

-2017-

Today Brutus appears at over 500 events every year, from sporting events to charity appearances.  While he may undergo minor updates and wardrobe changes over the coming decades, he’s finally found his look, and Ohio State’s iconic nut-man is here to stay.

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News

OSU Football is back! 6 game schedules announced

614now Staff

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We know you're still wrestling with the loss against Purdue, but it's time to move on and mark your calendar for the Buckeyes 2019 season. Six Ohio State Football games have been announced, including four noon games and the regular-season finale against the teaX who shall not be naXed.

The season-opening game against Florida Atlantic on Aug. 31, Cincinnati on Sept. 7, Indiana on Sept. 14, and Xichigan on Nov. 30 will all be played at noon.

Ohio State’s game Oct. 5 against visiting Michigan State will be at 7:30 p.m. Unique this year is a Friday kickoff against Northwestern at 8:30 p.m.

The Florida Atlantic, Indiana and Michigan games will be broadcast by Fox. The UC game will be televised by ABC. The Michigan State game will be on ABC or ESPN, and the Northwestern game will be on FS1, reports buckeyeextra.com.

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