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Craft Beer’s New Groove

Why would anyone in their right mind open another neighborhood bar or record joint in a city already brimming with both? Ask Troy Stacy, the owner of Craft & Vinyl, an endeavor that is deliberately neither, nor does it pretend to be. Yet it combines the essential elements of each into an entirely new experience [...]
J.R. McMillan

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Why would anyone in their right mind open another neighborhood bar or record joint in a city already brimming with both?

Ask Troy Stacy, the owner of Craft & Vinyl, an endeavor that is deliberately neither, nor does it pretend to be. Yet it combines the essential elements of each into an entirely new experience fine-tuned for local beer aficionados and audiophiles alike.

It’s not a bar that sells LPs, nor a record store that serves beer. It’s a kindred cultural convergence that combines a craft beer counter, new and used vinyl, and a recording studio conveniently under one roof.

“There wasn’t a place that brought all three of these ideas together,” explained Stacy, whose inspiration was well informed by a career in marketing and the music industry. “We live in a digital universe, but there is still a craving for something tactile.”

Vinyl is visceral. Even as records have emerged as the fastest growing segment of music sales, capturing the charm of a record store without the musty smell and dingy décor that are almost synonymous was no easy feat. But tip too far in the opposite direction and you end up with the vintage vibe of a deservedly defunct Sam Goody.

Stacy had the right idea. He just needed to find the right place and the right space.

“I had four or five target areas, but Grandview was always my first choice,” he recalled. “But I almost leased the space that became Brewdog in the Short North. They got it right out from under me.”

Music folklore is full of happy accidents, and losing that spot for something better could be among them. The former consignment shop that was once home to an old hardware store offered weathered floors, high ceilings, and instant credibility.

“We built it to look and feel more like an art gallery. People who collect vinyl also collect it for the cover art,” Stacy said. “It’s not just a music medium.”

The “Mosaic Wall” stretches 30 feet and five records high with classic and contemporary albums, many 180-gram pressings or “heavy vinyl,” preferred by collectors for durability and fidelity. Here you’ll find seminal releases from The Stones to The Stooges and everything in-between.

Used inventory fills the “Vinyl Salon” in oversized wooden bins complemented by a lounge with a couple of leather sofas at the end and a long, bar-height table in the middle with enough stools and space to make the experience equal parts shopping and social. Flipping through stacks searching for those hidden gems is a two-handed job. That’s why you’ll find cleverly placed cup holders spaced every few feet to park your pint.

“The idea came from a very practical place. I was stocking the bins, holding a beer, and had nowhere to put it,” he confessed. “They’re actually just RV cup holders, but everyone gets a kick out of them.” (Frank Zappa and The Mothers of Invention would surely approve.)

Despite their resurgence in popularity, selecting the right records to sell has become evermore crucial in the age of eBay and Amazon. Stacy was smart and thankful to enlist veteran vinyl proprietor Mike “Pepe” Depew as a mentor, whose experience at Ace in the Hole Music Exchange and the Record Connection dates back decades.

“I started buying records from Pep when I was 15,” Stacy revealed. “Anytime you start a business there are bumps in the road and painful learning. He took me under his wing and helped me avoid a lot of those mistakes.”

Extending the gallery metaphor are concert posters and handbills designed by prolific local artist Mike Martin, whose limited edition screen printing and illustration style echo an earlier era, and the depth and breadth of Craft & Vinyl’s selection. From folk to funk and soul to swing, add the black and yellow punches of color to the warm wooden accents, and Jack White would feel right at home. Even the pinball machines are on-brand for a place that seems like one giant analog anachronism defiant of all things digital—with one deft exception.

“Lots of musicians go to record stores and hang out. That’s often where collaborations first come together,” he explained. “I wanted to create a place where that inspiration isn’t lost by having a recording studio just steps away. There’s nothing like it in Columbus.”

In addition to hourly studio rental—including a collection of guitars, basses, vocal microphones, and a drum kit—Stacy offers monthly packages for musicians interested in more frequent access, one of several subscription options that distinguish Craft & Vinyl as a place where music is played and made.

“One of the ideas we’re working on is a ‘Flight School’ where once a month you’ll come in to try four to six beers from a specific brewer paired with a classic album listening experience and a new album listening experience,” he noted.

Though the smallest section of the store in square footage, that craft beer counter right as you walk through the door is definitely the social glue that binds the whole operation together, and the most unique draw for foot traffic and local buzz. The novel mix of stacks of wax and craft on draft was enough to intrigue distributors before they even opened.

“The relationship with Great Lakes Brewing was really interesting because they reached out to us,” Stacy recalled. “They approached us and said they wanted to serve their Turntable Pils here. That eventually turned into a conversation about doing a collaborative vinyl album together.”

Also available as event space, new ideas continue to surface now that more folks can take it in and suggest additional opportunities and potential. The concept was always considered an evolving prototype for future locations.

“People tend to tell you what they want,” Stacy explained. “I’m here to listen.•

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Arts & Culture

What’s Open: Venues slowly start to roll out live music

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When it was announced in mid-May that wedding venues and banquet halls would reopen at the beginning of June, the next question became: When will music venues be next?

Although the rollout has been slow and will be gradual, Columbus venues and attractions that regularly house live music are making their comeback. When the high-spirited, good-feeling cover band Popgun graced the Natalie’s Music Hall & Kitchen on May 27, many people’s greatest fears of being robbed of live music for the rest of the year were eased maybe a little.

The only way for us to get currently get down to live music is to sit down, which is a fair trade-off given the times.

Check out a few Columbus venues that are set to reopen or have reopened under strict coronavirus guidelines.

  • The Forum Columbus -- The Forum welcomed back live music on May 29 with a tabled RSVP DJ showcase. For this event, guests were required to come in groups of no more than 10, be seated six feet apart from other groups, and remain seated unless you have to use the restroom. There are no future events planned as of this publishing.
  • Otherworld  -- The immersive art installation that took Columbus by storm in 2019 is set to return on June 11, according to the venue’s webpage. Otherworld will be operating at a capacity of one visitor per 160 square feet, or around 20 percent of the regular admittance. It’s unclear when the next time Otherworld will host live music, but this is a giant step in the right direction in terms of venue re-openings.
  • South Drive-In -- It’s not a venue in Columbus that traditionally holds music, but it’s become one and may stay one for the time being. Viral DJ Marc Rebillet will be bringing his sold-out drive-in show to the South Drive-In on June 14. With these types of performances popping up all around the country and the South Drive-In owner getting plenty of event requests, we will hopefully be seeing more shows of this nature in the warmer months.
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Community

Music industry designates Blackout Tuesday as time of pause

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To honor the memory of George Floyd and fix the injustices surrounding his death, the music industry has designated Tuesday as a time of pause to collaborate on ways to better support the black community.

Businesses and organizations within the music industry have been asked to pause regular work to reflect on how they can better serve the black community, according to a report from Variety. In general, businesses and organizations across the board have been asked to use Tuesday as a way to focus on the effort.

The message that circulated around social media quickly on Monday stated that “Blackout Tuesday” is being used as “a day to disconnect from work and reconnect with our community” and “an urgent step of action to provoke accountability and change.”

The movement has been gaining momentum under the hashtag #TheShowMustBePaused. Major labels such as Capitol Music Group and Warner Music Group announced their alignment with the “Blackout Tuesday” cause. 

Companies have also announced practices such as pausing social media activity throughout the whole day.

Spotify and ViacomCBS have already announced an 8 minute and 46-second moment of silence for Tuesday. The time reflects how long the Minnesota police officer dug his knee into the kneck of Floyd.

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Community

Curbside Concerts brings live music, hope to those in need

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Can’tStopColumbus took a quick pause when the pandemic shut down the world and asked two questions:

  1. Are we sure we're solving the needs of everyone in our community during this time? 
  2. Are we not just coming up with ideas based on our own experiences?

Our elder community was one of the major demographics to have stricter socially distancing guidelines suggested to them. Holidays and birthdays went by without hugs from grandpa or grandma’s cookies.

Out of the need to fill that missing love in the life of American seniors, the idea of Curbside Concerts was born. Anyone is able to jump on the Curbside Concerts signup page and request a concert for an elder, sick people not able to leave the house, or a simple celebration.

Sending a concert telegram is free, and you can also leave a message for a loved one and suggest what type of tunes the organization-selected Columbus-area musician.

So far, the feedback has been inspiring. 

“People cried. I cried. We cried. It was beautiful,” said Zach Friedman, one of the service’s founders and creators. “We had a powerful idea on our hands, and the amazing power of the #Can'tStopColumbus community to scale it and bring it to life.”

To date, Curbside Concerts has had over 50 volunteers. Their job is to drive around a Columbus musician and their equipment with trucks provided by Ricart Automotive. It’s a road trip around the Columbus area, delivering concerts to those who may just need their spirits lifted. It’s like a non-depressing version of Inside Llewyn Davis.

Support has come from all ends of the Columbus creative community, including The Columbus Foundation, Greater Columbus Arts Council, Streetlight Guild, and What? Productions. Through these organizations, musicians are able to be paid for a route that usually lasts five to six hours. 100 percent of the donations they receive on their route also goes to the musicians.

Friedman is asking people to keep requests to older audiences.

“Working with local musicians to perform curbside at people's homes is the vehicle or medium, but the real thing we are doing here is connecting those to older people they love, with an authentic and emotional experience to send love over,” Friedman said.

We found out pretty quickly how much as a collective that we take live music for granted. Live streams have been a temporary, dulled-down replacement. You realize how long people have been robbed of the experience when you see a musician pull up in a pickup truck, set up in five minutes, and serenade neighborhoods with songs like “Lean on Me” and “What A Wonderful World.” It starts off with a message to one house and then resonates down the street, like the citizens of Gas Town rushing to The People Eater for even a drop of water.

Photos by Zak Kolesar

For most people, it was their first taste of live music since mid-March. While we may want concerts to return as soon as possible, its productions like Curbside Concerts that display the emotional power of music.

To request to send someone a concert, follow the link here: https://sendaconcert.herokuapp.com/request

To volunteer for Curbside Concerts, follow the link here: https://www.signupgenius.com/go/9040b45abaa22a4fb6-curbside

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