Following an initial disastrous experience with attempting to refurbish a personal pair of sneakers with acrylic paint years ago, a friend noticed Mitchell’s persistence, aiding him to perfect his craft. Though he began with primarily focusing on restoring his friends’ worn-down sneakers, Mitchell’s business, Work The Custom, has expanded to designing apparel in any range.
Just months after being highlighted as cleat designer for Braxton Miller’s Charg1ng summer football camp in Dayton, Mitchell’s clientele has accrued some big names in the sports world, and he has no intention of stopping. (614) caught up with Mitchell to learn more about Work The Custom, and his hope for reconstructing apparel in Columbus and beyond.
(614): When did you decide to transition from football to design?
KM: I’ve always had a passion for drawing and art, [but] I just lost my vision when I took actual art classes and didn’t like what we were doing. After college, I didn’t get any NFL calls, [and] I was trying to figure out what else I would love to do every day, and fell back in love with art.
What was your leap from “this thing I do” to the thing to do? How do you promote your work? After I realized how many people wanted to show who they really are with art, and I was someone who could help do that, that was my ironing point. I promote my work through Instagram and Facebook for the most part, but I do go to sneaker events from time-to-time to pass out business cards.
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Is this your primary gig, side gig or hobby? How did it come to be?
It’s my side gig for the moment, but trying to grow and learn to make it my full-time career. I had a pair of shoes that were beat up and didn’t want to buy more so I painted them, but one of my friends taught me the game and how to prosper from it.
What life changes do you feel have propelled your work? How have your customizations evolved? Playing football for a place like Ohio State and doing work for Buckeyes in the NFL and for the OSU football team has helped grow my work faster and further. My customs have evolved just by me growing up and seeing different things, learning different things, practicing everyday, and being able to adapt.
Do you have a specific audience that you want to appeal to?
I want my work to be for everyone. My work can range from baby shoes to youth high school players of all sports, to walls of homeowners and businesses, to shoes for pro athletes.
What ingredients come together to make Columbus a fertile ground for makers, designers and creatives? Columbus is a growing market and very friendly. It has new businesses starting every week and everyone is trying to help everyone else.
What’s your six-word creative story?
Work The Custom is coming fast!
To get in contact with Mitchell, or to see more designs, follow him on Instagram at @katowork19.