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Scream Team: Behind-the-scenes look at local haunting industry

Mike Thomas

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Like many a fiend of silver screen fame, the origins of Kelly Collins’ career in terror involve some teens, a campground, and a fateful ride into the deep, dark woods.

Thirty-eight years ago, Collins was general manager at a campground. Every Saturday at noon, he’d hook up a wagon to a tractor and treat the young campers to a hayride through the woods. The route Collins followed circled around an old oak tree, before turning around and coming back to the start. One Saturday, some mischievous teens sprang out from behind the tree, giving quite a scare to the unsuspecting wagoneers. All of the children screamed in surprise—then they laughed.

Kelly Collins (Photo: Brian Kaiser)

This gave Collins an idea. To spice up his little hayride, he would arrange for the teens to act out the same routine the next Saturday— but this time, he’d up the ante by giving them rubber masks to wear. His plan was set in motion, and this time, the startled youngsters on the wagon cried all the way back to the campground.

“That was a bad idea, but it got me thinking…Why don’t we have a hayride at night and call it the ‘Spooky Hayride?’ ” Collins recalls. By fine-tuning the balance between fear and fun, Collins’ new enterprise was a success, and would set him on the path to a lifelong career in the haunted house business, or “haunting” as it’s known to its practitioners.

Early in his career, Collins became a key figure in the Central Ohio scream scene. After his haunted hayride, he spent a couple of seasons overseeing the Hallowscream event at the now- defunct Wyandot Lake. It was there that he was approached by Ken Schnacke, General Manager and President of the Columbus Clippers baseball team, who tapped Collins to create and lead the “Terror Park” event that was held at Cooper Stadium for a decade.

When the Clippers made the move to Huntington Park, the Terror Park event was shelved. Collins set out again on his own, founding the Scareatorium: a haunted house attraction occupying a 40,000-square-foot space in a northeast Columbus strip mall.

Over the next decade, the Scareatorium would serve as a hub for haunters, attracting and nurturing some of the city’s top talents in the field. From actors, makeup artists, set designers and people who just appreciate a good scare, the group that grew from Collins’ enterprise came together over buckets of blood and latex viscera, but now enjoy the valuable connection of a genuine community.

A longtime compatriot of Collins, Keith Newsome was one of the creative minds behind Terror Park and the Scareatorium. Though he specializes in visual effects design and fabrication, Newsome’s talents in haunting are wide-ranging. Since retiring from 13th Floor, Newsome has remained a vital member of the community, teaching classes on topics ranging from makeup application to mask making and performance.

Keith Newsome (Photo: Brian Kaiser)

This season, he’s lending his skills to an attraction in Lancaster, Ohio titled “A True American Haunt: Birth of a Nightmare.” The house is set up in the Miller Building, a “poor house” originally built in 1828, which event promoters suggest may in fact be haunted. According to Newsome, the building is classified as one of the top-10 haunted houses in the United States, and was recently filmed for an upcoming episode of The Travel Channel show Destination Fear.

“It’s actually a haunted place. I don’t believe in that crap…I do now,” says Newsome. “There’s something in that place. I don’t go on the third or fourth floor anymore.”

Keith Newsome (Photo: Brian Kaiser)

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Whether patrons can expect to encounter bona fide spirits along with latex-clad actors in this haunt remains to be seen, but whatever the case, the event serves an important purpose. All proceeds from this haunt will benefit Habitat for Humanity’s plan to revitalize the historic Miller Building, and to help build housing for local veterans.

The charitable angle for this event comes as no surprise in an industry that at times seems like an extended family. People attracted to haunting come from every imaginable background, but are united by a common passion.

“I’ve had people who are financial managers of huge companies, down to people who are almost homeless,” says Newsome. “The cool part about it is that we treat everybody equally. When you walk in, you’re automatically family.”

One member of Newsome’s haunt family is Bobbi Jo Gonzalez, an artist who has turned a passion for body art and makeup into a year-round career.

Bobbi Jo Gonzalez (Photo: Brian Kaiser)

Gonzalez’s first foray into the industry came while volunteering with her eldest daughters at a home haunt. Stepping up to fill the need for a makeup artist, Gonzalez gleaned what she could from YouTube videos. Her tool kit at that time consisted of, as she calls it, “that really crappy makeup you get at Kroger around Halloween.”

After encouragement from her peers at smaller attractions, Gonzalez eventually made her way to the Scareatorium, where she met Newsome. Newsome introduced her to higher-quality, water-based makeup, and she went on to mentor under the more experienced effects artist for two years.

Photo: Brian Kaiser

Today, Gonzalez is the owner of Aftershock Art, a thriving face painting and body art company that operates year-round. She’s also found a healthy sideline doing moulage—the art of creating realistic, simulated injuries on actors during training exercises for the military and first responders.

Like her mentor, Gonzalez sees the past support and encouragement from members of the haunt community as a foundation of the success she now enjoys.

“It’s something that we’re all passionate about, so once you find your niche in that community, it doesn’t matter what your background is, what your religion is, what your sexual orientation is—you have that weird background, and you have a family for life,” Gonzalez explains.

While basking in the warm embrace of your fellow ghoul is reason enough to keep some hooked on this line of work, there’s another essential element that unifies all haunters: the love of the scare.

“I fell in love. I didn’t know you could have so much fun scaring people,” says Ashley Shilling, another former employee of Collins from the Sacreatorium days who today serves as general manager of the 13th Floor Haunt.

Ashley Shilling (Photo: Brian Kaiser)

“Being an actor is a huge stress relief,” Shilling explains. “Getting to scare people kicks in your endorphins, especially if you can make a big man that looks very intimidating scream like a little girl—that’s a lot of fun. At the end of the night, you’re just relaxed.”

Whether drawn to a sense of community that can sometimes be hard to find in the world at large, or simply in it for the thrill of scaring people, the haunting industry has an undeniable pull for those that find their way into its spooky ranks. Even retired industry veteran Collins is unable to fully step away from the work, and is gearing up for his first season as manager of a Spirit Halloween supply store in Newark, Ohio.

“When you scare people, and they scream and run away from you, it’s a great way to let out pent-up frustration,” Collins says. “You could have the worst day in the world, and within a few minutes of working at the haunted house, you feel so much better. It’s a great tension reliever.”

In professional haunting, one person’s fear is another’s bliss.

For more information on the 13th Floor Haunt and other haunted houses happening in October, click here.

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A Columbus icon has announced his retirement

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The man who has been synonymous with the Columbus Zoo and Aquarium for decades is stepping down after 42 years of service.

Since 1978, Jungle Jack Hanna has played a pivotal role in inspiring positive change in the local and global zoo communities. His work as a wildlife ambassador and conservationist has transformed the Columbus Zoo and Aquarium into one of the world’s best since he took on the job. Hanna will still be recognized as the zoo’s director emeritus, a title he’s held since 1992.

Hanna had this to say in a press release:

As I approach my mid-70s with more than four decades at the Columbus Zoo, I believe it is time to wind down and officially step back while CEO Tom Stalf and the Zoo’s great leadership team continue to guide the Zoo into the future. Together with many friends and partners, we’ve come a long way to make the world a better place for people and wildlife!

Jack Hanna

Hanna wore many other hats throughout his 42-year career. Those include television personality, author, and all-around pop culture icon. As he steps away from his professional role, Hanna says that he still plans to maintain a close relationship with the zoo as its “No. 1 fan.”

At 73-years old, Hanna is the father of three and grandfather of six. His retirement will be made official on Dec. 31.

The Zoo will host special events dedicated to Hanna through the remainder of the year. Those include:

  • Jack Hanna Weekend – Oct. 3 and 4
  • Jack Hanna’s Home for the Holidays – Dec. 12

The Zoo reopens to the public on Monday.

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Coronavirus

Penzone shares: what to expect with salons

Julian Foglietti

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With the closing of Hair Salons on March 18th, buzz cuts and bowl cuts have made an appearance on the heads of Ohioans, young and old. Luckily for those desperate for a do, Dewine has announced that hair salons may begin to reopen on May 15th. To guide us through the transition, I spoke with Debbie Penzone, President and CEO of Penzone Salons, about serving on the Governor's salon advisory board, dealing with the business effect of the virus, and what we can expect from hair salons moving forward. 

I understand that you served as the chair of the Governor's committee board regarding reopening salons. What did you do in that role? 

On the committee, my role was pulling from my experience as a cosmetologist and business owner to assemble a group of individuals that represent our business in Ohio. We had everyone from 10 person salons to one person barbershops. braiding salons and nail salons, to schools and three health commissioners. From there, the job was building an agenda and listening to members while consulting health professionals on how to expand upon existing sanitation guidelines.  The Ohio State Board of Cosmetology has been enforcing for years. Beyond that, it was a lot of keeping time, guiding the conversations, gathering information and reporting it.  We also wanted to build plans if something did happen in a salon, and make sure that everyone could abide by these practices so we can remain safe and open.

In what ways has the virus caused you to rethink the way salons will function moving forward?

One of the things we did was go through a COVID specific certification process with Barbicide, which produces a lot of the sanitation products already used in salons and barber shops. A lot of people don’t realize that in the Ohio Administrative Code, there are very specific sanitation guidelines that you have to follow when you get your license, and there is a major component of constantly learning new sanitation practices all the time. The main difference you’ll see is us taking that sanitation to the next level: social distancing between booths, or barriers put in place, as well as reduced capacities in many salons. There will be more emphasis on reducing contact points and sanitizing things like doorknobs and counters as well. The biggest change will be the way we interact with our clients. We're a very emotional industry. We’re huggers, and we’re very close with the people we work with. Our clients are like family to us, so having to distance ourselves and not engage in that way will be different. 

What has been the greatest challenge to overcome over the past months? 

It’s really been adapting to the constant change we're all facing. We might spend all this energy sharing with our team new knowledge, but the next week it will change again. It’s been difficult to coordinate and continue to train everyone and update them with the new practices, as well as provide support for them while we're all distanced from each other. We're all scared right now, and it’s important to not lose our community so we can give each other confidence in the direction we’re heading in.

What have you witnessed over the past few months that gave you hope?

The biggest hope for me was serving on this committee. I’ve always felt so strong about our industry, so bringing so many people together and supporting one another during this difficult time. This whole thing has really brought us together as an industry, and shown that we can work together to support each other and raise each other up. There's enough clients for everybody, and it’s beautiful to see the incredible diversity of salons and see us all coming together to work with one another.

Are you worried about customers returning?

We’ve opened our booking today, but were not opening on the 15th, because we want to have a few days to go over the new procedures with our teams before we start to bring clients in. Every salon will only be operating at 50% capacity, and then we’re extending the hours to make sure everyone has the same hours they used to, and some of them are already booked out to July.

What would you say to ease the concerns of customers?

Really that we’re regulated by the state board and have so many sanitation practices in place. We have printouts posted showing the guidelines for clients that come to the stores, and for those who are high-risk, we are opening up early so they can be the first people to come in right after the salon is sanitized. What's important to remember about salons is that the regulators randomly check our spaces to make sure we're complying, and as we build on regulations, these checks are going to be taken to the next level. 

As a hairstylist, do you see any hairstyle trends emerging from this?

I definitely think there's gonna be a boom for bobs and pixie cuts, ‘cause people are just done. Maybe some bold colors, because everyone just wants to come out and say, “I’m back, baby.” Maybe just a little more attitude with the cuts people are getting.



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Coronavirus

Meet the Saviors: from doctors on the front line to PPE makers

Mitch Hooper

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While searching for Columbus’ helpers, we found that they come in many different shapes and sizes. And this month, we are telling as many of their stories as we can.

These are the stories of the saviors on the front line, working at hospitals, and assisting patients on a day-to-day basis. Or these saviors are at home and providing essential resources to these same folks on the front line. These efforts are quite literally saving lives and risking their own in the process.

Saviors: Pauline Vales, COVID-19 ICU Nurse at Riverside

It was just a little more than a week before Gov. Mike DeWine announced the state would be going into social distancing orders when Pauline Vale and her husband had already begun leaving for a vacation to Texas. And when she returned home on March 10, the events preceding have been a rollercoaster ride of long days and nights, moments of sacrifice, and above all, bravery in the face of danger.

“We have to be mindful about what we need to do each time we enter a patient room because we can’t just run in and out when we need something. It’s harder to connect with our patients because they can’t see our faces, we can’t hold their hands without gloves on, and it’s harder for them to hear us talking through a mask,” Vales explained. “It seems like there is something new every single day, so we have had to adapt and evolve many times over in the last weeks. And there is just more stress and worry in general, but my unit has really come together as a team and done so many amazing things.”

The challenges are seemingly endless for nurses in the ICU like Vales. She said beyond medical professionals having limited contact with patience, hospitals are not allowing visitors unless it's a life situation or fits a different protocol.

There’s also the battle of resources; now more than ever, folks on the front line need protection like gloves and N95 face masks. Luckily, that call is being heard by larger corporations who can do something, such as Battelle. Battelle now works with hospitals, including Riverside, to decontaminate face masks for these front line workers.  And coincidentally, Vale’s husband works as a virologist at Battelle while she was also a former microbiologist for Battelle.

“I have been able to share my knowledge about virus research and testing with my co-workers at the hospital. It has been very helpful to understand the challenges in developing reliable testing and treatments,” she said. “When we first realized that PPE supplies were a real concern, we were worried about how we would be able to protect ourselves and still care for our patients. The relief of having enough PPE available was really palpable on the unit.”

Vales also faces challenges in her personal life. As a mother to a six-year-old boy, the outbreak of COVID-19 has severely changed his day-to-day without much preparation. Like most young children, social distancing is stopping him from going out and playing like he normally would.

“It’s difficult to convey the situation without scaring him,” she said.

But still, Vales and the rest of the team at Riverside continue to fight on the front line, day-in and day-out. And through all the adversity and tough times, she is still taking a moment to recognize the silver lining on these cloudy days.

“The outpouring of support for health care workers has been amazing and people have been so generous to our unit. We have gotten sweet treats, thank you cards, coffee, and so many encouraging words, which has been very much appreciated,” she said. “Different departments in the hospital have been doing kind things for each other, and our food service staff have been a huge support. I have seen many kind acts across Columbus as well. Food drives, to organizing financial help for families in need, to the support of local businesses. It has been great to see so many people doing what they can to help others.”

***

Saviors: Travis Ulmer, MD, FACEP

Sometimes the battle against COVID-19 in Columbus means taking your talents elsewhere; and that’s what Travis Ulmer, MD, FACEP, is doing. And even then, it’s an uphill battle.

“The toughest thing I’ve had to deal with is that I’ve been applying and registering to help New York City for multiple weeks,” Ulmer said. “But extensive red tape has prevented me from being where the healthcare workers are truly overwhelmed and need us the most.”

Ulmer specializes in emergency medicine here in Central Ohio. As someone who has worked on the front lines here, he’s been reminded of the importance physicians like himself can have—especially during an international pandemic. And all the extra steps medical workers have made to further protect their families, he said the outbreak has been eye-opening within his own life.

“I will never take for granted the impact and importance of being present for our families when we are home,” he said.

But, while there have been many struggles, he’s found the silver lining in moments like this.

“The most beautiful thing I’ve seen is that so many people appreciate the entire medical staff, not just us as physicians. There is an incredible workforce that collectively cares for patients. I am so glad they are being recognized and appreciated for the heroes that they are.”

***

Saviors: Kim and Kallie Mallett, Mask Makers

Life was normal for Kim and Kallie Mallett just a few months ago. While Kim worked at Burn Boot Camp, Kallie was busy as an American Sign Language interpreter. And then in a flash, as it has been for most of us, life was far from normal.

Gyms were one of the first of businesses to close due to COVID-19 so Kim was out of work. And Kallie was also temporarily laid off from her position. Though the financial losses have been tough to manage, the biggest thing the two said they miss is getting to interact with and help all the people they meet through their jobs. So it makes sense that the two found a way, even through social distancing and shelter-in-place, to help by making face masks.

“I have been sewing off and on for years so when an EMT friend expressed a need for homemade masks as a way to extend the life of hers and her fire stations N95 masks, we felt called to help,” Kim said. “We quickly realized how significant the shortage of PPE was across all essential workers and just kept going. In the three weeks we’ve been making masks, we have completed almost 700.”

Through mask making, they’ve been able to raise more than $900 in donations—$700 of which will be donated to the Mid Ohio Food Bank and the rest will be used to purchase more fabrics to make more masks.

“It’s been amazing to see Ohio come together and lend a helping hand to their neighbors—from six feet away, of course,” Kim said.

“I’m further reminded of how interconnected we all are and how we need to continue to rely on each other because we truly are all in this together.”

And of course, they’ve learned lessons along the way.

“I’ve learned to take it slowly and one day at a time,” Kalie said “I will be more appreciative of time with friends, the ability to workout with my gym family—really, just normal life in general.”

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