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The Interview: Nicole Kraft

Journalist / Teacher / Innovator It’s the day of the interview and I’m scrambling to make sure I’m ready. Is my recorder ready and charged? Yup. Do I have my list of questions? Check. A little mint gum before the interview? It’ll be gone before I start my questions. Extra pens just in case mine [...]
Mitch Hooper

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Journalist / Teacher / Innovator

It’s the day of the interview and I’m scrambling to make sure I’m ready. Is my recorder ready and charged? Yup. Do I have my list of questions? Check. A little mint gum before the interview? It’ll be gone before I start my questions. Extra pens just in case mine dries out? I got ‘em.

A great book about the art of interviewing, Always Get The Name Of The Dog: A Guide To Media Interviewing, once taught me to always show up to an interview at least 10 minutes early. Whether you’re a person who is always late, or just need a few moments to set up, it’s always best to beat your interview subjects to the location. It sets a level of professionalism and lets your subjects know you respect them and their time.

These are all things that you should do in good practice as a writer or journalist. So you can imagine my embarrassment when I arrived to Panera 15 minutes early to find Nicole Kraft, author of said book, sitting at a table, checking emails, sipping coffee, and patiently awaiting my arrival for the interview. But what else would you expect? She quite literally wrote the damn book on interviewing.

“I don’t know who said it, but they said, ‘If you love what you do, you’ll never work a day in your life.’ And I’ve never worked a day in my life.”

Giving Kraft the title of just author is not only disingenuous, it’s a disservice. Beyond publishing her digital interviewing book Always Get The Name Of The Dog in 2013 as well as a lengthier and updated print version set to release in January of 2019, Kraft is a communications and journalism professor at Ohio State. As an Apple Distinguished Educator, she spearheaded the arrival of iPads for freshmen on OSU’s campus. She’s the director of the Sports and Society Initiative. She’s an active writer for The Columbus Dispatch and the Associated Press. She specializes in media law and ethics, and she’s a mother and wife. It might seem like Kraft sleeps standing up with her eyes open so she can be ready for the next task to conquer. But to her, the high workload never feels like a chore because she’s able to do the things she wants to do.

“I don’t have any hobbies; everything I do is a hobby in its own way,” Kraft explained as she finished up working on a lesson plan for the Spring semester. “I don’t know who said it, but they said, ‘If you love what you do, you’ll never work a day in your life.’ And I’ve never worked a day in my life.”

Whether you want to call it a labor of love, a hobby, or a job—one thing is for certain—Kraft is a go-getter. From the ripe age of eight, she had already began printing her own local newspaper, “The Bicentennial Times,” that she would hand out to neighbors as she was dressed as Betsy Ross. Once in high school, she said she watched All The President’s Men and was instantly set on becoming an investigative journalist. This flash of insight led her to becoming an editor with her school newspaper, a dream internship with the Philadelphia 76ers, and was eventually what brought her from the West Coast to Columbus.

But the move to Columbus wasn’t as easy as it sounds. Kraft’s husband, Brian, wasn’t too keen on the idea of moving from the West Coast to the East Coast. Initially, Kraft was hoping to land a job in New Jersey with Hoof Beats, which she had read avidly since childhood. She knew she was perfect for the position as she had spent her life around horses. So, she submitted a letter and resume, and took her shot. Unfortunately (or fortunately if you are Brian), a move to New Jersey wasn’t in the cards. But through the application process, Kraft’s name was forwarded along to an editor who found her an associate editor position in good old midwestern Columbus, Ohio.

In Brian’s defense, Nicole wasn’t exactly thrilled about Columbus at first either.

“When I came here for my interview, I flew from the San Francisco Airport—I’m from Napa Valley—into Columbus and the flatness of it…. I cried when I got to the hotel that night,” she recalled. “I called my husband like, ‘It’s so flat here!’ ”

It didn’t help that when the Krafts first moved into Clintonville in 1995, it was still dry. Needless to say, there was some culture shock. But after 24 years in the community, she said she doesn’t see herself anywhere else.

“We swore we’d only be here for two years; that was it. And now I don’t think we’ll ever leave.”

This little anecdote about her career path is another example of an on-brand moment for Kraft. She’s always wanted to do whatever she wants to do, and her way of achieving this goal is relatively simple: put yourself out there.

“I always say yes. I never believe I can’t. And that’s the type of things I tell students all the time: ‘Just say yes. What’s the worst that can happen?”

“I always say yes. I never believe I can’t. And that’s the type of things I tell students all the time: ‘Just say yes. What’s the worst that can happen?’ If I send him a letter and he says no, the worst thing that can happen is he said no,” Kraft explained about the Hoof Beats
application process.

That’s how the process went for her second installment of Always Get The Name Of The Dog, too. The first book was put together after she had been trained on how to use iPads. It was a chance for her to play around with the technology, try something new, and show people how to engage in meaningful one-on-one conversations. The second book, however, materialized simply because she was asked to turn it from a digital book into a print book. Her response? “Yeah, of course. That sounds awesome, I’d love that.”

(Even better: she bought copies for her class so students don’t have to shell money out of pocket to gain access to the information.)

While most of the world looks at mobile devices and social media as a plague that is destroying millennials and other generations alike, Kraft sees them in a different light. Her expertise includes mobile technology and iPad learning, and her classroom model incorporates a little bit of everything. Instead of a roll call attendance policy, students check in using a hashtag via Twitter. If you follow her on Twitter, you’ll often see her retweeting articles posing ethical questions to students, or simply tagging a tweet as #osunewsclass to generate conversation. She also uses a “flipped classroom” where students read and watch videos at home, then come to class to discuss, displacing the lecture time traditionally spent in class.

“When I first started teaching, I didn’t come from academia, so I think that [it’s] different that I came from that real-world setting. I tried to be the professor that I wished I could’ve had, which is somebody who recognizes that the world is important, and that education and the things we do in education have to mirror the world to a degree, and we have to integrate it,” she said.

She’s also a huge advocate of using social media for more than just memes and Tasty cooking videos.

“When we ignore what is real and what’s in front of us—you know the fact is three-quarters of this [Panera] are on social media—that’s where people live, that’s where social networks are made. It’s not called a social network for nothing,” Kraft said, gesturing around the room. “By excluding it from a classroom experience, we’re really cutting students off from a main pathway that they have both to communication and socialization. The other big part is they are going to use it. I have to teach them in my view to use it for good and not evil, and to realize how beneficial it can be for them.”

That being said: it’s not strictly all work and no play for Kraft on social media. Before each semester, she searches her students on social platforms to get a better idea of who they are, while also pointing out that most of the information they post is accessible by anyone, including potential employers. It’s great for feeling out what the class roster will be like, and it does shock students when she pulls out little factoids about them from when they posted a one-off status in high school.

As a former student of Kraft’s classes, I can attest that the lessons she teaches are worth more than their weight in gold. Going into my final semester at Ohio State, I needed an internship in the worst way. Of course, Kraft had an answer. A little magazine published by (614) Media Group (maybe you’ve heard of us?) named 1870 Magazine was looking for student writers for the summer of 2017 and she forwarded my name to the editor. Now it’s 2019, and I’m still using all the tools she gave me to tell stories for (614) and serve as editor-in-chief of 1870 Magazine.

I also remember nearly every fresh writer in her class wanting to feature her and all she does for the university and the city, but those pitches were always met with a stern no. But from hearing her war-like stories, seeing her enthusiasm, and catching her infectious drive, can anyone blame a young writer for wanting to tell Kraft’s story? There’s no question here: she had a story that needed to be told. It just had to be done in the right manner.

Well, Nicole. Life has gone full circle. I’m no longer in your class, but I’m still pitching story ideas to write about you. And this time, I got the green light.

Read samples of Nicole Kraft’s articles about Columbus at nicolekraft.com/archives.

millennial | writer | human

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Coronavirus

Penzone shares: what to expect with salons

Julian Foglietti

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With the closing of Hair Salons on March 18th, buzz cuts and bowl cuts have made an appearance on the heads of Ohioans, young and old. Luckily for those desperate for a do, Dewine has announced that hair salons may begin to reopen on May 15th. To guide us through the transition, I spoke with Debbie Penzone, President and CEO of Penzone Salons, about serving on the Governor's salon advisory board, dealing with the business effect of the virus, and what we can expect from hair salons moving forward. 

I understand that you served as the chair of the Governor's committee board regarding reopening salons. What did you do in that role? 

On the committee, my role was pulling from my experience as a cosmetologist and business owner to assemble a group of individuals that represent our business in Ohio. We had everyone from 10 person salons to one person barbershops. braiding salons and nail salons, to schools and three health commissioners. From there, the job was building an agenda and listening to members while consulting health professionals on how to expand upon existing sanitation guidelines.  The Ohio State Board of Cosmetology has been enforcing for years. Beyond that, it was a lot of keeping time, guiding the conversations, gathering information and reporting it.  We also wanted to build plans if something did happen in a salon, and make sure that everyone could abide by these practices so we can remain safe and open.

In what ways has the virus caused you to rethink the way salons will function moving forward?

One of the things we did was go through a COVID specific certification process with Barbicide, which produces a lot of the sanitation products already used in salons and barber shops. A lot of people don’t realize that in the Ohio Administrative Code, there are very specific sanitation guidelines that you have to follow when you get your license, and there is a major component of constantly learning new sanitation practices all the time. The main difference you’ll see is us taking that sanitation to the next level: social distancing between booths, or barriers put in place, as well as reduced capacities in many salons. There will be more emphasis on reducing contact points and sanitizing things like doorknobs and counters as well. The biggest change will be the way we interact with our clients. We're a very emotional industry. We’re huggers, and we’re very close with the people we work with. Our clients are like family to us, so having to distance ourselves and not engage in that way will be different. 

What has been the greatest challenge to overcome over the past months? 

It’s really been adapting to the constant change we're all facing. We might spend all this energy sharing with our team new knowledge, but the next week it will change again. It’s been difficult to coordinate and continue to train everyone and update them with the new practices, as well as provide support for them while we're all distanced from each other. We're all scared right now, and it’s important to not lose our community so we can give each other confidence in the direction we’re heading in.

What have you witnessed over the past few months that gave you hope?

The biggest hope for me was serving on this committee. I’ve always felt so strong about our industry, so bringing so many people together and supporting one another during this difficult time. This whole thing has really brought us together as an industry, and shown that we can work together to support each other and raise each other up. There's enough clients for everybody, and it’s beautiful to see the incredible diversity of salons and see us all coming together to work with one another.

Are you worried about customers returning?

We’ve opened our booking today, but were not opening on the 15th, because we want to have a few days to go over the new procedures with our teams before we start to bring clients in. Every salon will only be operating at 50% capacity, and then we’re extending the hours to make sure everyone has the same hours they used to, and some of them are already booked out to July.

What would you say to ease the concerns of customers?

Really that we’re regulated by the state board and have so many sanitation practices in place. We have printouts posted showing the guidelines for clients that come to the stores, and for those who are high-risk, we are opening up early so they can be the first people to come in right after the salon is sanitized. What's important to remember about salons is that the regulators randomly check our spaces to make sure we're complying, and as we build on regulations, these checks are going to be taken to the next level. 

As a hairstylist, do you see any hairstyle trends emerging from this?

I definitely think there's gonna be a boom for bobs and pixie cuts, ‘cause people are just done. Maybe some bold colors, because everyone just wants to come out and say, “I’m back, baby.” Maybe just a little more attitude with the cuts people are getting.



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Coronavirus

Meet the Saviors: from doctors on the front line to PPE makers

Mitch Hooper

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While searching for Columbus’ helpers, we found that they come in many different shapes and sizes. And this month, we are telling as many of their stories as we can.

These are the stories of the saviors on the front line, working at hospitals, and assisting patients on a day-to-day basis. Or these saviors are at home and providing essential resources to these same folks on the front line. These efforts are quite literally saving lives and risking their own in the process.

Saviors: Pauline Vales, COVID-19 ICU Nurse at Riverside

It was just a little more than a week before Gov. Mike DeWine announced the state would be going into social distancing orders when Pauline Vale and her husband had already begun leaving for a vacation to Texas. And when she returned home on March 10, the events preceding have been a rollercoaster ride of long days and nights, moments of sacrifice, and above all, bravery in the face of danger.

“We have to be mindful about what we need to do each time we enter a patient room because we can’t just run in and out when we need something. It’s harder to connect with our patients because they can’t see our faces, we can’t hold their hands without gloves on, and it’s harder for them to hear us talking through a mask,” Vales explained. “It seems like there is something new every single day, so we have had to adapt and evolve many times over in the last weeks. And there is just more stress and worry in general, but my unit has really come together as a team and done so many amazing things.”

The challenges are seemingly endless for nurses in the ICU like Vales. She said beyond medical professionals having limited contact with patience, hospitals are not allowing visitors unless it's a life situation or fits a different protocol.

There’s also the battle of resources; now more than ever, folks on the front line need protection like gloves and N95 face masks. Luckily, that call is being heard by larger corporations who can do something, such as Battelle. Battelle now works with hospitals, including Riverside, to decontaminate face masks for these front line workers.  And coincidentally, Vale’s husband works as a virologist at Battelle while she was also a former microbiologist for Battelle.

“I have been able to share my knowledge about virus research and testing with my co-workers at the hospital. It has been very helpful to understand the challenges in developing reliable testing and treatments,” she said. “When we first realized that PPE supplies were a real concern, we were worried about how we would be able to protect ourselves and still care for our patients. The relief of having enough PPE available was really palpable on the unit.”

Vales also faces challenges in her personal life. As a mother to a six-year-old boy, the outbreak of COVID-19 has severely changed his day-to-day without much preparation. Like most young children, social distancing is stopping him from going out and playing like he normally would.

“It’s difficult to convey the situation without scaring him,” she said.

But still, Vales and the rest of the team at Riverside continue to fight on the front line, day-in and day-out. And through all the adversity and tough times, she is still taking a moment to recognize the silver lining on these cloudy days.

“The outpouring of support for health care workers has been amazing and people have been so generous to our unit. We have gotten sweet treats, thank you cards, coffee, and so many encouraging words, which has been very much appreciated,” she said. “Different departments in the hospital have been doing kind things for each other, and our food service staff have been a huge support. I have seen many kind acts across Columbus as well. Food drives, to organizing financial help for families in need, to the support of local businesses. It has been great to see so many people doing what they can to help others.”

***

Saviors: Travis Ulmer, MD, FACEP

Sometimes the battle against COVID-19 in Columbus means taking your talents elsewhere; and that’s what Travis Ulmer, MD, FACEP, is doing. And even then, it’s an uphill battle.

“The toughest thing I’ve had to deal with is that I’ve been applying and registering to help New York City for multiple weeks,” Ulmer said. “But extensive red tape has prevented me from being where the healthcare workers are truly overwhelmed and need us the most.”

Ulmer specializes in emergency medicine here in Central Ohio. As someone who has worked on the front lines here, he’s been reminded of the importance physicians like himself can have—especially during an international pandemic. And all the extra steps medical workers have made to further protect their families, he said the outbreak has been eye-opening within his own life.

“I will never take for granted the impact and importance of being present for our families when we are home,” he said.

But, while there have been many struggles, he’s found the silver lining in moments like this.

“The most beautiful thing I’ve seen is that so many people appreciate the entire medical staff, not just us as physicians. There is an incredible workforce that collectively cares for patients. I am so glad they are being recognized and appreciated for the heroes that they are.”

***

Saviors: Kim and Kallie Mallett, Mask Makers

Life was normal for Kim and Kallie Mallett just a few months ago. While Kim worked at Burn Boot Camp, Kallie was busy as an American Sign Language interpreter. And then in a flash, as it has been for most of us, life was far from normal.

Gyms were one of the first of businesses to close due to COVID-19 so Kim was out of work. And Kallie was also temporarily laid off from her position. Though the financial losses have been tough to manage, the biggest thing the two said they miss is getting to interact with and help all the people they meet through their jobs. So it makes sense that the two found a way, even through social distancing and shelter-in-place, to help by making face masks.

“I have been sewing off and on for years so when an EMT friend expressed a need for homemade masks as a way to extend the life of hers and her fire stations N95 masks, we felt called to help,” Kim said. “We quickly realized how significant the shortage of PPE was across all essential workers and just kept going. In the three weeks we’ve been making masks, we have completed almost 700.”

Through mask making, they’ve been able to raise more than $900 in donations—$700 of which will be donated to the Mid Ohio Food Bank and the rest will be used to purchase more fabrics to make more masks.

“It’s been amazing to see Ohio come together and lend a helping hand to their neighbors—from six feet away, of course,” Kim said.

“I’m further reminded of how interconnected we all are and how we need to continue to rely on each other because we truly are all in this together.”

And of course, they’ve learned lessons along the way.

“I’ve learned to take it slowly and one day at a time,” Kalie said “I will be more appreciative of time with friends, the ability to workout with my gym family—really, just normal life in general.”

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Govt & Politics

NY Times lauds Dr. Amy Acton with video tribute

614Now

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If you live in Ohio, you'd have to have been living under rock these last 6 weeks to not know who Dr. Amy Acton is. Now the NY Times is making sure the rest of the country knows too with this nearly 7-minute tribute video titled, "The leader we all wish we had".

As the state's lead spokesperson on the healthcare side of the pandemic, Acton has received wide praise from both near and far. Despite recent protests that occurred outside of her Bexley home, most Ohioans believe she has been a shining star in these dark times.

She has a tribute t-shirt, "Not all Heroes Wear capes" created by Homage

Her own (Ok, Gov. Dewine too) tribute parody video

Her very own bobblehead from the Bobblehead Hall of Fame

A Facebook Fan Page with over 133,000 members

Here's our profile piece from the April issue of (614) Magazine - the cover of which is featured in the NY Times video. Very cool, Sarah!

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