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I Feel Pretty

I discovered tweezers at the ripe age of 12 and immediately developed an obsessive relationship with them. I pluck, pluck, plucked my brows until I couldn’t pluck anymore. (Literally. My mom had to physically disarm me and hide the tool for good.) By the end of it, you could count my remaining hairs on just [...]
Regina Fox

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I discovered tweezers at the ripe age of 12 and immediately developed an obsessive relationship with them. I pluck, pluck, plucked my brows until I couldn’t pluck anymore. (Literally. My mom had to physically disarm me and hide the tool for good.) By the end of it, you could count my remaining hairs on just a few fingers.

My brows never really bounced back from my pre-teen years and to be honest, I don’t blame them—I clearly couldn’t handle the responsibility. So when the “boy brow” became the one and only style to sport, I was left out in the cold. That is until I discovered Pretty In Ink and got my eyebrows cosmetically tattooed.

Mandi Chisholm, the owner of the gorgeous downtown loft, goes simply by her first name. She has been beautifying brows since 2008 when she became formally trained, certified, and licensed for cosmetic tattoo applications. With some conversation, numbing cream, and a whole lot of expertise, she turned me into the “after” version of myself I didn’t know I could be. Let me tell you a little more about how I ditched my brow burden.

Consultation

The first step to my brow makeover was a consultation. Mandi and I met to discuss three things—skin type, lifestyle, and expectations—in order to pinpoint which tattooing service was best suited for me. Oily skin, a fast metabolism, and exercise can all contribute to rapid fading. Lucky for me, I check all three boxes. I also told Mandi that I was in the market for a natural-looking fix to my 90s eyebrows which narrowed my options down to two: machine tattooed brows and microblading.

Machine brows are done using a fine needle within a hand piece powered by electricity to puncture and deposit pigment. Microblading, on the other hand, is a very popular, manual application using a simple blade to place the pigment into the skin. Machine brows tend to last a little longer, while microblading is more of a superficial application of pigment placed just a little higher in the dermis.

To be honest, I had never heard of the former and the sounds of it intimidated me a bit. But, considering the toll my skin type and lifestyle would take from microblading, Mandi and I both agreed that machine tattooed brows were the best, most durable option to meet my eyebrow expectations.

Drawing

After considering the shape of my face and some #browgoals photos I showed her, Mandi used a makeup pencil to fill in my brows. This would ultimately become the shape of my tattooed brows, so I made sure to take my time and vocalize any changes I wanted to make. Once we settled on a shape, Mandi leaned me back in the chair and booted up the tattoo machine.

Tattooing

Now, we all have different levels of tolerance, but in my opinion, the pain was minimal. The cosmetic tattoo machine hurts far less than a typical tattoo machine. Plus, after the first pass, Mandi slathered me up with numbing cream which eliminated the pain entirely. All I had to do was sit back and relax for about 90 minutes while Mandi worked her magic.

The Reveal

When Mandi handed me the mirror for the first time, my jaw dropped—even further than it did when I got my braces off in 9th grade. My eyebrows looked fantastic! You couldn’t tell where my real eyebrows ended and the tattooing began! I couldn’t wait to go show them off.

Aftercare

With cosmetically tattooed eyebrows, you really have to channel your inner Philadelphia 76er and trust the process. On day one, my brows were precise and bold. By day three, the tattooed hair strokes had seemingly disappeared into clumps of brown scabs. And when the scabs healed, my tattoo pigment underneath was faded and did not match my natural eyebrow hair. But, this is all part of the process.

Touch up

I used a makeup pencil to supplement my faded tattoos until it was time for my touch up appointment a few weeks later. Mandi retraced my hair strokes and the healing process began all over but this time, when the scabs healed, my perfect brows miraculously reemerged and were there to stay. As long as I avoid the sun and excessive moisturization, I expect to not be back in the Pretty In Ink chair until this time next year.

There’s a meme floating around FaceSpace that says, “When I was little, I never thought eyebrows would be this important.” What I’ve learned is that eyebrows themselves are just a couple stretches of hair on your forehead, but the confidence they give you is what’s so important. I can “face” each day self-assuredly without a lick of makeup and that is the power of cosmetic tattoos.

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Fashion

Short North shop offers convenient ways for men to boost wardrobes

Mitch Hooper

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Fashion trends come in waves, and at the moment in men’s fashion, it seems no wave is bigger than streetwear. It’s a combination of sleekly-designed hoodies and shirts with versatile bottoms. Graphic t-shirts—both long sleeve and short—have found new life with unlikely brands collaborating such as Supreme and Carhartt. It’s no longer a crime to walk out of the house wearing a groutfit (an all-gray outfit) and earth tones provide unique color options. And shoes? It seems shoes show no sign of slowing down as the “rare” value of finding a high end pair of Jordans or Yeezys is a race to the top. If there were a male version of Carrie Bradshaw, he’d be wearing streetwear.

This trend is no secret to our city either. Right in the heart of the Short North is Madison USA, a men’s fashion store with everything from your next favorite crew neck to a pair of shoes that might cost you upwards of $650. It’s all worth it in the end if you get that clout. Our photographer, Zane Osler, hooked us up with a few looks for men this season to get a leg up on the competition. Four Pins, if you’re reading this, put us on your fit watch 2019 list.

Brand: Darryl Brown. Top: White painter coat, $750. Pants: Paint Trouser, $308.
Brand: Aime Leon Dore. Top: Kanga Hoodie Sweatshirt, $137. Hat: Waffle Stitch beanie, $60.
Brand: Aime Leon Dore. Top: Crewneck sweatshirt w/pocket, $112. Pants: Camper pants, $112.

Madison USA is located at 1219 N. High St. For more information and to see what's new, visit madison-usa.com.

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Fashion

Local vintage stores offering old school duds for Buckeye fans

Mitch Hooper

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In the modern age of sports, your fanhood is often defined by your fashion. The variations of ways to support the Buckeyes range from shirtseys—a newcomers go-to for getting a player’s number on their back without shelling out $200 for a jersey—all the way to customized jerseys with your very own last name on the back. And somewhere in between lies a world that Homage has inspired: throwback styles of sporting apparel.

90's SweatShirt: $43 (Photos: Brian Kaiser)

What’s not to love about vintage gear? Compared to an authentic jersey from Nike, you’re saving loads of money without sacrificing style. They often represent an older time of Buckeye athletics that you can wear as a badge of honor which states, “I watched the Woody Hayes days, and I remember John Cooper all too well.” The aforementioned Homage is a great entry point for anyone looking to get in the game, but thrift stores and vintage clothing stores like Smartypants Vintage in the Short North offer even more unique ways to show you bleed scarlet and gray—or at least fit the part.

Left to Right: "Columbuth" t-shirt: $36, 80s Spirograph: $40, Champion t-shirt: $40

We linked up with Smartypants Vintage to snag some throwback gear to boost your Buckeye fashion and not have to worry if someone else is rocking the same shirt as you. From t-shirts that more than likely were a freshman’s big buy at the bookstore on their first year on campus to crewnecks that are perfect for those cool fall days, here are a few looks to keep on your radar this season.

Poppin’ Tags

Have you caught the Buckeye thrifting bug? Here’s a few other spots in the city to fill your needs.

RAG-O-RAMA | 3301 N HIGH ST.
OUT OF THE CLOSET | 1230 N HIGH ST. CLOTHING UNDERGROUND, 1652 N HIGH ST.

GOODWILL | MULTIPLE LOCATIONS
SALVATION ARMY | MULTIPLE LOCATIONS
OHIO THRIFT | MULTIPLE LOCATIONS
VOLUNTEERS OF AMERICA | MULTIPLE LOCATIONS

Smartypants Vintage is located on 815 N High St. For hours and more vintage options, check out @smartypantsvintage on Instagram.

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Fashion

Two Of A Kind

“Love seeing African ladies killing it in the world of entrepreneurship! Can’t wait to see more from you.” “I can’t even begin to say how inspired I am by you two! Your dedication and hardwork as black women is magical.” “You two are amazing, post more and be seen! Everyone needs to see this level [...]
Jeni Ruisch

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“Love seeing African ladies killing it in the world of entrepreneurship! Can’t wait to see more from you.”

“I can’t even begin to say how inspired I am by you two! Your dedication and hardwork as black women is magical.”

“You two are amazing, post more and be seen! Everyone needs to see this level of style, sophistication, and elegance!”

“You guys are really showing the world that women can climb the ranks of success too. Keep up the good work!”

These are some of the hundreds of comments that flood the Yusuf’s Instagram page daily. Many of them are from young girls who have become inspired by Nasteha and Nuni Yusuf’s hard work and dedication to their love of fashion. With nearly 30,000 followers on their instagram page alone, the Yusuf’s lifestyle and love for fashion is making an impact not only on the fashion scene of the capital city, but on their followers worldwide.

Through Columbus-based eyes, we can recognize enough familiar scenes in their daily posts to know that they’re locals. But with the way they’ve converted their Instagram presence into a sophisticated globally-conscious fashion and lifestyle brand, it’d be hard to tell that their address isn’t outside the 614.

And technically, born in Somalia and raised in and Canada, their passports have been stamped more than a few times.

Not twins, but certainly a package deal, the sisters answer questions frequently in a collective “we.” The two youngest of eight children now have created a multi-tiered presence in the style and beauty arena, sharing their own collections of jewelry (modeled after their mother, who was a gold dealer), as well as their travels, trend suggestions, and adventures via fun, fast-paced YouTube videos that go beyond just the standard brand-by-numbers fare you see in the modern blogosphere.

They style. They model. They shop. They sell.

But they haven’t always led a charmed existence. The Yusuf family escaped Somalia during the civil war when the sisters were four and seven. Their father, in danger because of his position in the government, fled alone to Canada, thinking the conflict would blow over and he could soon return to his family. But as war broke out, the remaining family members fled to a refugee camp in Kenya, where they stayed for two years. Their father was finally able to bring them to Toronto, where the family was reunited.

“To say we feel grateful is an under-statement. We went through a lot during our escape and we’re just happy to be alive to talk about it.”

They settled in Columbus, where their husbands are from, and are taking the city by colorful storm. Their fashion and lifestyle blog developed as a way to chronicle their creativity and growth as women while sharing their global perspective on personal style, beauty and travels. YCollections is an ecommerce site that offers everyday jewelry for the bold woman. Their vivid fashion choices resound with people of all ages and from all backgrounds. They see fashion as a means of self-expression, with Nasteha describing her style as “bold, edgy, and borderline boyish.” Nuni says hers is “fun, feminine, and classic.” They speak to a large audience and range of fashionistas betwixt the two.

With all their world traveling, the two have opened their hearts to the heart of it all.

“Out of every other city we’ve visited and lived in the past, Columbus not only provides the best cost of living but it also has the most opportunities. We feel like since this city is growing, we have the potential to grow personally as well as professionally.”

And grow, they do. The Yusuf’s brand continues to spread out across social media, their online store continues to grow, and now with their brick-and-mortar location on the south side, they are making their talents available as content producers and consultants for other local businesses.

Through the turmoil they have withstood in their lives, the Yusuf sisters have harnessed their momentum, and together, built a brand that seems poised to become an empire. Never fearing evolution, the sisters look forward to a future bright as the patterns they wear.

“The biggest thing is change. We love that fashion changes from season to season. We love that with each era comes a new look. We always saw this as a new opportunity to reinvent yourself. Change is good. Especially when it comes to fashion."

Fashion Secrets

Nuni:

A good tailor can do wonders for you.

Nasteha:

Don’t be restricted to buying a specific size. You can make any size work for you with a little bit of imagination.

Bolder is Better

Nuni:

Developing your own style. It’s great to draw inspiration from others. But it’s super important to make it your own by focusing on elements like what works for your body type.

Nasteha:

The easiest way to implement a little bit of boldness is to mix prints and patterns. We find that by doing this you instantly exude confidence and stand out at all times.

Fashion Icons

Nuni:

I appreciate timeless and classic pieces. I like to collect pieces that I can picture myself wearing at any age. When I am 90 years old, I want to look back at my style evolution, and I want to still be excited about the outfits from my past. I admire Coco Chanel because her style is truly timeless. Her clothes are still modern today.

Nasteha:

I don’t really have a fashion icon but I do have a type of woman I aspire to be. It’s usually an older woman. A confident, colorful woman such as Iris Apfel, Daphne Selfe, and Giovanna Battaglia.

Life Motto

Nuni:

“Do the best you can until you know better. Then when you know better, do better.” -Maya Angelou

Nasteha:

“I can, and I will.”

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