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Behind the Handle: @BreakfastWithNick

Kelsey Lawrence

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Welcome to Behind the Handle where we go behind the likes and hashtags to see what makes Columbus bloggers tick.

Everyone loves breakfast but Nick of @breakfastwithnick lives it. Exploring the best breakfast spots in Columbus and beyond, he’s generated over 14.3k followers and created a brand that is recognized throughout the city. Such a following is no easy feat though, so we connected with Nick to get some insight into how he was able to create and maintain his brand.

A writer at heart, Nick began his online ventures through his blog in 2007, before Instagram was a thing. Once Instagram started taking off, he got onboard.

“It didn’t take me long to recognize that social media is an important extension of blogging,” he revealed. “Especially since food and drink is such a visual world in how you engage people with it. It made perfect sense.”

Although he had prior blogging experience, Instagram was a completely different world. The nuances of Instagram had to be learned which he admitted to struggling with in the beginning.

“For me there was the early question of ‘Is this a private vs a public profile?’ Initially, I was just sharing everything around me, which was family related things and as I’ve grown and realized the power of Instagram, I began to find the balance of how to genuinely share about your life while also not providing details that people don’t need.”

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After navigating the murky waters of Instagram, he began gaining more followers. When asked about the moment he felt his Instagram had reached success, he said “For me the mark I would deem somewhat successful is when I would run into people on the street and they would say ‘Hey, you’re @breakfastwithnick, I follow you on Instagram. So that would tell me yeah, people are making the connection between who you are and people are interested enough to follow. That, and when people would say “Oh we found this spot because you posted about it on Instagram.” That’s kinda the mark of success for me.”

Nick noted that success is difficult to define and depends on one’s personal goals.

“I think the mark of success for anyone is when you can do it in a genuine way, so you’re honest and truthful about who you are and your experiences. That more than anything will make people want to follow along and stick with you.”

But how did he do it? He explained that while Instagram is largely visual, he employs other elements in order to develop a connection between the himself and the viewer.

“Me and my wife Beth, who runs @breakfastwithnick with me, we are both believers that Instagram shouldn’t just be about pretty pictures but being an activation point. It’s fun to share a beautiful picture of my breakfast. It’s even better when I share info about it or a description of it that  helps people decide if that’s somewhere they would want to go or encourages them to check it out or have an adventure of their own.”

Nick is also a big believer of giving credit where it’s due.

“When we think of using Instagram from the food angle, especially with restaurants, we look for a way to humanize it. So pictures of great food is awesome but pictures of the restaurant owner or chefs are even better. You know, highlighting people who deserve the credit for making that look so awesome. That’s a big thing for us too. Being able to show that side of the industry too.”

Being so active on Instagram, as well as his other social media platforms like Facebook and Twitter, it can get overwhelming. He talks about the importance of taking time to step back.

“There are definitely times where we do give ourselves permission to say ‘we don’t have to be on the phone posting about this.’ There are a lot of times when i’m excited to share things but i will share them after the fact.We’ll just get pictures done really quickly and then  go on and actually be present in the moment.”

As a final piece of wisdom, he gives some much needed advice to all the Instagrammers out there who get caught up in the amount of followers or likes they get.

“It can be super stressful if you’re tying your self worth to how many times someone pressed the heart button on a photo you have. That’s not what that’s supposed to be about.”

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Food & Drink

Big Cat Energy: Watch Brio chef channel Joe Exotic in new video

Mitch Hooper

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At this point, the Tiger King references are all but inescapable. And it's for good reason; the show somehow gets more and more detached from reality as it goes on.

That being said, no one expected this video when Brio took to Facebook to announce its still doing carry-out orders at its Easton location.

https://www.facebook.com/brio.easton.9/videos/118240286484197/

"Hey! Do y’all have the hunger of a large jungle cat?" the post said. "Y’all tired of being caged up all day? Can’t find meat in the grocery store? Well, git yerself down to the Brio! Hurry, and try not to git bit!"

But this isn't the first time they've used a unique approach to announcements.

https://www.facebook.com/brio.easton.9/videos/117821209859438/UzpfSTEwMDA0ODk0Njc3ODUzNDozMDYwNjExMjk0OTk0MTQ6MTA6MDoxNTg4MzE2Mzk5Oi03NDQ0OTc1OTI2Nzk2MDk4MzQx/

Visit this link to place a pick-up order.

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Food & Drink

Katalina’s owner leading charge for independent restaurant owners

614Now

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Known for her famous Pancake Balls (ridiculously delish, BTW), Katalina Day, the namesake behind Katalina's, is urging Gov. DeWine to consider emergency financial lifelines for her industry.

Restaurants were among the first and most devastated industries impacted by the coronavirus. Many notable local brands, such as Cameron Mitchell Restaurants, have closed most operations. According to Day, the industry needs immediate government intervention to survive.

Day started a Change.org petition which articulates the unique and specific challenges faced by the industry and the people who rely on it for their livelihood.

Addressing Gov. Dewine for relief, the petition is closing in on 1,000 signatures

"We have followed orders to close our doors to protect our communities, knowing what it would mean for our businesses, and we are grateful as citizens that you were one of the first to foresee that necessity. We did so without protest, and those of us who remain open are providing a valuable service through delivery, despite it being increasingly less profitable (as delivery services infringe on any profit)." said Day in the petition.

The petition closes with: "Bottom line: From our employees to our vendors and landlords to the burden on the healthcare industry and government, there is not a part of society that will not be touched by this crisis. "

Given these unprecedented challenges, please immediately consider:

  • Emergency grants for immediate business needs such as payroll and crucial operating expenses including food orders and utilities. 
  • Commercial and residential rent abatement and a moratorium on evictions both for owners and employees. 
  • Immediate cash relief for current and laid-off employees.
  • Abatement of payroll and sales tax.
  • Temporary commercial and government loan payment relief.
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Food & Drink

Carry Out Guide to help support local restaurants

614Now

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Local restaurants provide more than just nourishment - they're where we get together with friends, celebrate our special moments and provide a cultural window to the world through food. They've added to your life experience in ways you may have never thought about until now. They are an integral part of our way of life.

Right now, they need you more than ever. Please do everything you can to support our neighbors and friends by calling in to order pick-up or online delivery.

We've put together the Carry Out Guide to help you find quick ideas for your next meal along with updated hours of service and easy ways to contact them. The Guide features six of each restaurants top to-go items and we provide links to their full carry-out menus.

Please open the Daily (614) email for new restaurant additions for the Guide.

Stay safe and thank you for stepping up for the people who need you most right now.


View the Guide

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