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Behind the Handle: @BreakfastWithNick

Kelsey Lawrence

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Welcome to Behind the Handle where we go behind the likes and hashtags to see what makes Columbus bloggers tick.

Everyone loves breakfast but Nick of @breakfastwithnick lives it. Exploring the best breakfast spots in Columbus and beyond, he’s generated over 14.3k followers and created a brand that is recognized throughout the city. Such a following is no easy feat though, so we connected with Nick to get some insight into how he was able to create and maintain his brand.

A writer at heart, Nick began his online ventures through his blog in 2007, before Instagram was a thing. Once Instagram started taking off, he got onboard.

“It didn’t take me long to recognize that social media is an important extension of blogging,” he revealed. “Especially since food and drink is such a visual world in how you engage people with it. It made perfect sense.”

Although he had prior blogging experience, Instagram was a completely different world. The nuances of Instagram had to be learned which he admitted to struggling with in the beginning.

“For me there was the early question of ‘Is this a private vs a public profile?’ Initially, I was just sharing everything around me, which was family related things and as I’ve grown and realized the power of Instagram, I began to find the balance of how to genuinely share about your life while also not providing details that people don’t need.”

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After navigating the murky waters of Instagram, he began gaining more followers. When asked about the moment he felt his Instagram had reached success, he said “For me the mark I would deem somewhat successful is when I would run into people on the street and they would say ‘Hey, you’re @breakfastwithnick, I follow you on Instagram. So that would tell me yeah, people are making the connection between who you are and people are interested enough to follow. That, and when people would say “Oh we found this spot because you posted about it on Instagram.” That’s kinda the mark of success for me.”

Nick noted that success is difficult to define and depends on one’s personal goals.

“I think the mark of success for anyone is when you can do it in a genuine way, so you’re honest and truthful about who you are and your experiences. That more than anything will make people want to follow along and stick with you.”

But how did he do it? He explained that while Instagram is largely visual, he employs other elements in order to develop a connection between the himself and the viewer.

“Me and my wife Beth, who runs @breakfastwithnick with me, we are both believers that Instagram shouldn’t just be about pretty pictures but being an activation point. It’s fun to share a beautiful picture of my breakfast. It’s even better when I share info about it or a description of it that  helps people decide if that’s somewhere they would want to go or encourages them to check it out or have an adventure of their own.”

Nick is also a big believer of giving credit where it’s due.

“When we think of using Instagram from the food angle, especially with restaurants, we look for a way to humanize it. So pictures of great food is awesome but pictures of the restaurant owner or chefs are even better. You know, highlighting people who deserve the credit for making that look so awesome. That’s a big thing for us too. Being able to show that side of the industry too.”

Being so active on Instagram, as well as his other social media platforms like Facebook and Twitter, it can get overwhelming. He talks about the importance of taking time to step back.

“There are definitely times where we do give ourselves permission to say ‘we don’t have to be on the phone posting about this.’ There are a lot of times when i’m excited to share things but i will share them after the fact.We’ll just get pictures done really quickly and then  go on and actually be present in the moment.”

As a final piece of wisdom, he gives some much needed advice to all the Instagrammers out there who get caught up in the amount of followers or likes they get.

“It can be super stressful if you’re tying your self worth to how many times someone pressed the heart button on a photo you have. That’s not what that’s supposed to be about.”

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Food & Drink

The End of the Road?

Julian Foglietti

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As the economic impacts of COVID-19 continue, we are beginning to see the effects take their toll on Columbus eateries. Here's a list of some of the changes taking place.

The Sycamore+Cosecha Cocina  

Grow Restaurants, the company which owns Harvest Pizza, has listed The Sycamore and Cosecha for sale. While there hasn't been confirmation that the restaurants won’t make a reappearance in some form, Chris Crader stated in Columbus Underground, “It’s a lot of work to re-open after the pandemic and we have a considerable amount of interest in these two properties so it doesn’t make sense to open and then close again so quickly.”

Miller's Ale House

Both Miller’s Ale House locations are closing. The Florida-based company has removed mention of the Ohio locations from their websites.

Flowers and Bread Co.

In a recent article with Columbus CEO, owners Sarah Lagrotteria and Tricia Wheeler announced the closure of the cafe portion of their business. There are plans to expand the flower and bread workshop portion of the business under the new name Flower and Bread Society.

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Food & Drink

Rémy Cointreau presents: The Sidecar

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**SPONSORED**

We teamed up with Rémy Cointreau and local bartender, Ben Griest, from Giuseppe’s Ritrovo to bring you an icon of cognac cocktails. Ben's previous videos featured the art of margarita-mixology, and now we are moving on to another tasty cocktail. This timeless, opulent drink is well-balanced and fresh.

With National Cognac Day coming up, we figured it would be great to share, Rémy Martin 1738 presents The Sidecar.

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Food & Drink

National Brisket Day is Today!

Julian Foglietti

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Photo by Brian Kaiser

With meat shortages starting to take their toll and National Brisket Day here at last - we've gathered a roundup of some spots you can go to to get your brisket fix.

Legacy Smoke House

With their main location in Hilliard and a food truck moving throughout the city, Legacy Smoke House is a solid choice for brisket on National Brisket Day, just be sure to get there while supplies last. Enjoy!

Pecan Pennys

Just off Main Street, Pecan Pennys is ready to fulfill your brisket needs. If your looking to feed a family though be sure to get your orders in advance as they're requesting 24 hours notice on dinner bundles.

Ray-Ray's Hog Pit

With locations in Franklinton, Westerville, Clintonville and Powell Ray Ray's Hog Pit is open for business with brisket stocked at all locations. #NationalBrisketDay is the best day!

Hoggy’s Restaurant and Catering

Located on Bethel Road, Hoggy’s will be stocking brisket for both dine-in or carryout. Feel free to stop in or stop by!

The Pit

With a new location opened up on Parsons Ave. The Pit BBQ will be offering brisket for the National day. Celebrate with some tasty brisket!

City Barbeque

City Barbeque will be offering brisket for the National day! So get excited and get ready for some yummy BBQ brisket!

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