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Columbus is nuts for Krema Nut Company

Laura Dachenbach

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I remember the smell of Wonder Bread being voted one of the best aromas in Columbus in some sort of poll. Obviously, these responders had never been to the Krema Nut Company. When I enter the Krema retail space and headquarters on West Goodale in Grandview Heights, the irresistible aroma of roasted nuts and popcorn hits me like a circus and movie theater rolled into one. I know I’m not going to leave here without something in my hand.

The Krema Nut Company was founded in 1898 by Benton Black. The building was located at Second and High Streets, and primarily ground spices. However, Black also discovered the practicality and marketability of grinding peanuts into a paste, creating a protein supplement for people who were unable to chew other types of food. (Adequate dentistry was still in development.) The company moved to its present location in the mid 1920s, and while it started roasting the peanut butter, the product is still decidedly “old-school.”

“We do it all natural, so there’s no sugar, no salt, no hydrogenated oils. We use the number one fancy-grade Spanish peanut, dry roast it, take the skin off, take the heart out [the bitter part of the nut] and grind it. So
it’s real simple,” explains Brian Giunta, Krema’s Senior Vice President. 

Roasted nuts led to candies in the 1990s. Krema’s signature confections include Cashew Crunch, a handmade toffee; Buckeye Crunch, a caramel corn coated in peanut butter and chocolate; and Pecan Turtles—as well as chocolate-coated nuts, pretzels, and raisins. 

Giunta’s family bought Krema Nut in 1991, when he was a teenager. He knew he enjoyed business, but didn’t know where to channel that interest, and began discussing his plans with with his parents and others. “That was right when the internet was starting to really kind of pop.” 

Guinta recalls his father being interviewed by Business First about the company’s website, one of the first in Columbus. “There’s a picture of my dad holding a big scoop of nuts out front talking about the internet, if it was going to take off.” 

Inspired, Giunta joined the Krema team after college, and has played a role in preserving its traditions, but also carrying the company forward as his parents work towards full retirement.

“I came on in 2000, and so I started from the bottom and worked my way up. Every single job in this place, I’ve done,” Giunta says. “[Taking over the company] is awesome, but it’s a lot of weight on the shoulders.” 

As he moves around the space, it doesn’t seem there isn’t a job that Giunta can’t or won’t do, from taking calls to running equipment to helping behind the register. Today’s task is to make Hot and Spicy Peanut Butter, a natural peanut butter with a bit of cayenne pepper, a perfect addition to a cheese and cracker platter. (Giunta especially enjoys this treat with saltines.)

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Giunta takes me back into Krema’s production area, occupied by old but well-built machinery, and the simplicity of the process becomes clear.

“Our grinder is very small. It’s low output. We do small batches. We make peanut butter every week. It would probably make much more sense to do a month’s worth, put it on a skid and put it in a warehouse and let it be. But that’s not us. We want it to always be fresh. Same thing with the oil roasting. We do it every week. So again, it would make more sense to just roast for a couple days and fill up all of our inventory. But that’s not us. So it’s like Groundhog Day every week.”

And there’s no fooling around. After master roaster Doug Vorhies loads the spicy peanuts (yes, just peanuts) into the grinder, he sits down to collect the thick, smooth butter in pre-labeled glass jars and hands it
off to to be immediately (yes, immediately) sealed, locking in the freshness as promised. 

“I can burn 300 pounds in a matter of seconds if I don’t pay attention to what I’m doing,” said Vorhies, who has been roasting and grinding peanuts at Krema for a decade. “When I get the peanuts in, I look at the lot number and see if that’s changed. Or you feel the weight of the bag and sometimes they’re a little bit looser because the moisture has evaporated out so the nut would tend to shrink down.”

Although visitors aren’t allowed in the production area, much of the process is still visible through the retail store windows. Krema’s retail space is split between its store, which carries its nut, popcorn, and candy products, and its cafe, which offers a dozen gourmet nut butter sandwiches. The Krema Special, an upgraded PB and J, is a top favorite. The Classic Old Timer, a sandwich of crunchy peanut butter, strawberry preserves, and sliced strawberries, is a close second. Ice cream and milkshakes are available, care of Johnson’s Old-Fashioned Ice Cream in Bexley.

“We have a nice relationship with them where they’ll use our peanut butter […] and we’ll use their ice cream for our milkshakes and sundaes,” said Giunta. “They do a great job over there.”

I give into the sensory overload and my undeniable hunger and try a Peanut Butter Apple Cheesecake sandwich, an absolute tribute to the comfort childhood with a grown-up taste. There’s hardly a way to not get sticky eating this treat, but I don’t really mind. Peanut butter always seems to hit the spot. 

As I’m leaving, Giunta notices a stray nut on the floor. It would be easy to leave it and let it be swept up later during a dedicated cleaning time. But instead, Giunta picks it up and discards it, lest it be crushed underfoot. It seems to be exemplary of his sense of pride and drive for quality and customer satisfaction that’s summed up in a simple mantra.

“I just want everything to be perfect.”

The Krema Nut Company is located at 1000 W Goodale Ave.
For product information and to order online, visit krema.com.

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Food & Drink

The End of the Road?

Julian Foglietti

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As the economic impacts of COVID-19 continue, we are beginning to see the effects take their toll on Columbus eateries. Here's a list of some of the changes taking place.

The Sycamore+Cosecha Cocina  

Grow Restaurants, the company which owns Harvest Pizza, has listed The Sycamore and Cosecha for sale. While there hasn't been confirmation that the restaurants won’t make a reappearance in some form, Chris Crader stated in Columbus Underground, “It’s a lot of work to re-open after the pandemic and we have a considerable amount of interest in these two properties so it doesn’t make sense to open and then close again so quickly.”

Miller's Ale House

Both Miller’s Ale House locations are closing. The Florida-based company has removed mention of the Ohio locations from their websites.

Flowers and Bread Co.

In a recent article with Columbus CEO, owners Sarah Lagrotteria and Tricia Wheeler announced the closure of the cafe portion of their business. There are plans to expand the flower and bread workshop portion of the business under the new name Flower and Bread Society.

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Food & Drink

Rémy Cointreau presents: The Sidecar

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**SPONSORED**

We teamed up with Rémy Cointreau and local bartender, Ben Griest, from Giuseppe’s Ritrovo to bring you an icon of cognac cocktails. Ben's previous videos featured the art of margarita-mixology, and now we are moving on to another tasty cocktail. This timeless, opulent drink is well-balanced and fresh.

With National Cognac Day coming up, we figured it would be great to share, Rémy Martin 1738 presents The Sidecar.

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Food & Drink

National Brisket Day is Today!

Julian Foglietti

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Photo by Brian Kaiser

With meat shortages starting to take their toll and National Brisket Day here at last - we've gathered a roundup of some spots you can go to to get your brisket fix.

Legacy Smoke House

With their main location in Hilliard and a food truck moving throughout the city, Legacy Smoke House is a solid choice for brisket on National Brisket Day, just be sure to get there while supplies last. Enjoy!

Pecan Pennys

Just off Main Street, Pecan Pennys is ready to fulfill your brisket needs. If your looking to feed a family though be sure to get your orders in advance as they're requesting 24 hours notice on dinner bundles.

Ray-Ray's Hog Pit

With locations in Franklinton, Westerville, Clintonville and Powell Ray Ray's Hog Pit is open for business with brisket stocked at all locations. #NationalBrisketDay is the best day!

Hoggy’s Restaurant and Catering

Located on Bethel Road, Hoggy’s will be stocking brisket for both dine-in or carryout. Feel free to stop in or stop by!

The Pit

With a new location opened up on Parsons Ave. The Pit BBQ will be offering brisket for the National day. Celebrate with some tasty brisket!

City Barbeque

City Barbeque will be offering brisket for the National day! So get excited and get ready for some yummy BBQ brisket!

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