“Highly-anticipated, limited-edition” line dropping at IKEA soon
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The date has finally been announced when you can get your hands on a highly-anticipated, limited-edition collection of contemporary statement pieces at IKEA.
MARKERAD, a line in collaboration with famed designer Virgil Abloh, will launch on November 1.
Designed with new homeowners in mind, MARKERAD takes classic, minimalist designs and builds on them with the artistic references and deconstructive elements—a style Abloh is known for. He has also gained a reputation for adding quotation marks into his designs. You may recognize Abloh from his role as the artistic director of Louis Vuitton’s menswear collection and/or his Milan-based label Off-White, too.
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According to a release, MARKERAD blends contemporary art culture, street art culture, and IKEA product design from basic furnishings like a table and chair, to beautiful decor pieces like a clock and backlit wall art.
“I’m really glad that MARKERAD is now ready to meet with people and I look forward to see how these everyday objects will enter people’s homes and hopefully add an emotional value to them,” said Virgil Abloh. “Because that has been the ethos of the whole collection. In the same way you might hang a piece of artwork on your wall, art can bleed into objects like a chair, table or rug. That was my initial problem to solve when creating this collection together with IKEA”.
Customers will only be allowed to purchase a maximum of one of each of the 15 items in the collection on a first come, first serve basis.
The MARKERAD collection will be available for purchase in-store only starting on November 1 at 10am. For more information, visit ikea-usa.com.
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