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Prime Social Against the World: The rise of Breakaway Music Fest

Mitch Hooper

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In the world of fast-moving trends, it seems music festivals have taken a turn for the rich and famous. What used to be a chance for music fans to enjoy a handful of their favorite artists in the same place has turned into an exclusive party for celebrities, or anyone rich enough to foot the bill for a ticket. While festivals like Coachella in California and Lollapalooza in Chicago feature some of the biggest names in the music industry, that doesn’t mean the Midwest can’t get in on the action. In fact, creators and founders of Prime Social Group and Breakaway Music Festival are here to alleviate this problem by bringing the action to us.

Meet Adam Lynn and Zach Ruben, founders and creators of Prime Social who host a plethora of concerts and music festivals like Breakaway Music Festival. Now in its fifth year, the two have worked together to bring rap icons like Kendrick Lamar, EDM favorites like Dillon Francis, and even Columbus’ very own Twenty One Pilots to Mapfre Stadium. However, it hasn’t always been this way for the two entrepreneurs.

Before the days of PSG, Lynn and Ruben didn’t start working together until they collaborated on a Steve Aoki tour.

Photos provided by Prime Social

“We just took [Steve Aoki] all over the Midwest,” Lynn recalled. “It was just the craziest two weeks of my life. We went from Ann Arbor to Bloomington to Columbus, basically just traveling the country. But Zach and I had really been competitors until that tour.”

The final stop on the tour was Columbus where Ruben is originally from. Lynn, a New York native, said he had never been to Columbus before, but it only took one time to fall in love.

“I really like the whole ‘Ohio versus The World,’ ” Lynn said. “No one really says that about New York.”

In 2011, PSG hired its first employee. Eight years later, the company has locations in Columbus and Nashville while dipping its toes into other mid-size markets like Detroit and Milwaukee. And the world is starting to take notice. Just recently, Billboard named both Lynn and Ruben to its 2019 Dance Power Players list as live leaders shaping the genre. Who needs California?

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“If you look at sports teams, what are some of the best sports attendances? It’s pretty comparable—they’re selling tickets, I’m selling tickets,” Lynn explained. “Look at Milwaukee for example. That is a market that will have the strongest MLB attendance of the entire league, but their population is a fraction of some of these cities.”

The hype surrounding Breakaway has been taken to a national level, and Lynn said he’s ready to add more fuel to that fire. In 2019, PSG hosted four festivals and that number is expected to double in 2020. Breakaway business is boomin’.

This year’s Breakaway will bring back some familiar faces to the festival. Both Young Thug and Future return for hip-hop fans while Bassnecter will be blowing out speakers with an EDM set. If you’re looking to discover someone new, Kid Quill is someone Lynn said to keep your eyes and ears on. He’s an up-and-coming hip-hop artist from Indiana who takes the stage on Friday.

“I think that we’ve been around the business long enough that people are beginning to respect us. We’re not just here to come and go and make a quick buck,” Ruben said.

Lessons are taught even with success, and if Ruben can nail down one lesson he’s learned, it’s keeping the festival to just two days. Last year was the first time Breakaway spanned three days, and while it was successful, Ruben said he feels the markets are just better suited for two days…For now.

Breakaway Music Festival is at Mapfre Stadium on August 23 and 24. For tickets, visit breakawaymusicfestival.com.

millennial | writer | human

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The Weekend Lookout: 9 different ways to spend your weekend in the city

Mitch Hooper

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Summer is fleeting, but luckily fall is on the way. We are entering that Goldie Locks zone of weather which means it's the perfect time to get up, and get out. From a big music jamboree with Doc Robinson on Saturday to Tyler, The Creator stopping off at Express Live, here are the events and happenings to keep on your radar.

Saturday

Doc Robinson's Family Jamboree @ Woodlands Tavern

If you trust our taste with The Turbos, then having you trust us once more with Doc Robinson shouldn't be a stretch. Here's a little taste of what Doc Robinson will bring to the stage on Saturday. The Family Jamboree kicks off at 11 a.m. on Saturday and will include a large roster of local acts including Parker Louis and Hebdo.

https://www.youtube.com/watch?v=_4QdxpbrZgg

German Village Oktoberfest @ Wunderbar

You already know the drill here: fill your steins full of Great Lakes Brewing beers, chow down on German classics from places like Pierogi Mountain, and don't even worry about the cover charge because this is a free-to-attend event.

Can Release: Opera Cream Stout @ Platform Beer Co.

New beer, who dis? Platform Beer Co. is breaking out a new can this Saturday at the taproom where they collaborated with The BonBonerie for this Opera Cream Stout. Platform will have beers ready for purchase around 10 a.m. so come early, and come thirsty.

Sunday

Kölsch In The [email protected] Gemüt Biergarten

It's a beer release party in the Garten! Gemüt Biergarten is breaking out its newest brew Huginn & Muninn Kölsch from 11 a.m. to 5 p.m. for just $3 in the Garten. Gemüt describes this beer as a light-bodied German ale that is malt-forward with a slightly fruity flavor.

Tyler, The Creator @ Express Live

Tyler, The Creator has been on a new level in terms of music popularity. His albums Igor and Flower Boy have received plenty of critical acclaim, and his unique sound landed him as the artist who created the soundtrack to the newest iteration of How The Grinch Stole Christmas. The often off-the-walls rapper will be taking over Express Live on Sunday evening with doors opening at 5:30 p.m.

It: Chapter 2 and Hustlers @ South Drive-in

Going to a drive-in to see an It movie, ah. It feels like the good old days again. Was I around for those days? Maybe not, but the nostalgic vibes still stand. Head over to the South Drive-in for a double feature of the newest It: Chapter 2 as well as Hustlers. Everything kicks off around 7:15 p.m., and the Drive-in suggests showing up an hour early to be safe.

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A Day In Delaware: Horse racing, kayaking, food trucks, cocktails

Mitch Hooper

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It's horse racing season in Delaware at the Little Brown Jug and that means two things: you're either about to lose, or currently losing.

The beloved horse racing at Little Brown Jug, affectionately known as LBJ, kicked off on Sunday and will run until Thursday. If you're looking to get in on the action, here is where you can buy tickets.

But, if you've already spent all your gambling money and just need a break from the horses, there are plenty of alternatives available in Delaware. Here are three spots to keep in mind as you explore our not-so-distant neighbor to the north.

Kayaking at Alum Creek

Whether you hit it big on your bet, or lost it all in the first race, Alum Creek is perfect because it's free. While the views on the walking trails are great, the views from a kayak are even better. The water there is very calm with the exception of a boat passing through every once in a while making it a nice spot for beginners.

And if you're a veteran on the water, the lake is relatively large meaning you can make an entire day out of it. I recommend packing a cooler with some picnic food—peanut butter and jelly sandwiches, string cheese with crackers, and some fresh fruit—and making pit stops at some of the beaches right off the lake. And, just so I can say I told you so, leave your phone in the car, or in a water proof bag.

Dinner At The Food Truck Depot

The Food Truck Depot is a relatively new eatery and bar in Delaware and it's sure to have something for everyone. If you, or someone you're with, is a vegetarian/vegan, Encompass Eatery is a familiar face at the Food Truck Depot and they offer plant-based dishes such as a grilled caprese sandwich, or straight up carnivorous sandwiches like the hearty roast beef sandwich. Other food trucks that have made appearances include Tortilla, Red Door BBQ, and Deja Food. Also at the Food Truck Depot is a full service bar with craft selections and cocktails as well as a large sand volleyball court if you need to burn some calories.

Drinks On Sandusky St.

Delaware is absolutely loaded with options when it comes to drinking in the evening. Looking to taste some bourbon and whiskey? Check out Opa Grill And Tavern which boasts the largest bourbon selection in Ohio. Or perhaps you're more of a beer person (you are from Columbus after all). Barley Hopsters is a beer lovers heaven as it offers large coolers stocked with local, regional, and national craft beers. Build a six-pack to take home, or sip on your beer of choice while you ponder your next option.

Not too far from Barley Hopsters is Restoration Brew Worx which offers a variety of their in-house brews. And if you're looking for an elevated cocktail, 1808 American Bistro is on 29 E. Winter St—just a stone's throw away from Sandusky St. On the flip side, if you're just looking for a dive bar to call home for the evening, The Backstretch will have you covered with cans of PBRs and Tullamore Dew.

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9 festivals for you to fall in love with this weekend

Mitch Hooper

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Summer may be rounding out, but there are still so many ways to fest outside. From vintage good fairs to rock climbing at the Scioto Audubon, here are the festivals taking place this weekend in the city.

Sept. 12-15 | Scioto Fest | Scioto Audubon Metro Park

This four-day festival is for those with an affinity for the outdoors. Here, adrenaline junkies will find rock climbing and bouldering while land lovers can enjoy camping, music, and all the food offerings.

Sept. 12-14 | Creative Control Fest 8 | Lincoln Theatre

In its eighth year, the Creative Control Fest is back to raise up and celebrate creatives of color from around the midwest. Hang out and learn useful information at one of the many workshops, or get your mind right at one of the wellness activities designed for creatives from a variety of different industries.

Sept. 13-14 | 934 Fest 2019 | 934 Gallery

In a celebration of the art scene here in Columbus, 934 Gallery is opening its doors for two-days this weekend featuring art from Lucie Shearer and Andy Meyer. Additionally, the festival will play host to two music stages, a comedy stage, local artist vendors, food trucks, craft beer, and plenty of activities for your young Picasso.

Sept. 13-15 | Country Living Fair | Ohio Historical Village

Calling all flea market fans and garage sale experts, this is your chance to splurge! This three-day fair offers more than 200 vendors from across different states selling vintage and handcrafted goods as well as antiques. Stop by one of the how-to sessions, or simply fill up your Pinterest mood board with loads of ideas.

Sept. 13-14 | Columbus Caribbean Festival | The Scioto Mile

In its third year, the Columbus Caribbean Festival has returned to The Scioto Mile for two days of live music, delicious island-inspired food and drinks including Taste Of Kingston and The Gumbo Dude Food Truck, and a parade. The music lineup includes Pete Funk, BAND AMANIAUZURI, and The Flex Crew.

Sept. 13-15 | 2019 Grandview Oktoberfest | Hofbrauhaus Columbus (Grandview)

Another weekend in September, another chance to celebrate the German Oktoberfest! This time around it's at Hofbrauhaus where live entertainment will clash with German food and bier as well as activities for little ones. Friday will feature WCOL-FM from 6pm- 8pm, while Saturday will host a face painter and balloon artists from 2pm- 6pm. And if you couldn't make it to the face painter on Saturday, they will return on Sunday from 1pm- 4pm in addition to a magician.

Sept. 14 | Crafted Food, Beer & Music Festival | Columbus Commons

From farm-to-table-to-festival, the Crafted Food, Beer & Music Festival brings nine different Columbus restaurants together to showcase their offerings. For $15, you can enjoy live music from George Barrie Band and The Floorwalkers, stuff your face, and know that you're doing some civic good as a portion of proceeds will benefit Freedom a la Cart, an organization providing paid workforce training and supportive services to survivors of human trafficking.

Sept. 14 | Oktoberfest Party | Wolf's Ridge Brewing

Wolf's Ridge is getting in on the Oktoberfest action and on Saturday you can find brats, spaetzle, and of course, WRB's very own Oktoberfest bier. If you really want to feel the Oktoberfest vibes, purchase a $14 stein and hoist it high!

Sept. 14 | Old Hilliardfest | Main St. in Old Hilliard

This street fair takes place in Old Hilliard where visitors can explore car shows and sunflower shows as well as all the fixings of most festivals: live music, food, and activities for kids at the kid's fair. Support local, and have fun while doing so!

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