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Prized Penzone: Local salon named best in North America

614now Staff

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You won’t have to travel far—some of you may not to travel at all!—to visit North America’s best salon.

Penzone Salon + Spa in Dublin was named the Salon of the Year at the North American Hairstyling Awards held in California this past weekend!

status = SALON OF THE YEAR. 🔥PENZONE Dublin has been named Salon of the Year by the North American Hairstyling Awards!…

Posted by Penzone Salons + Spas on Sunday, January 27, 2019

Penzone Salon + Spa operates six salons throughout central Ohio, including a brand new location in the Short North. Their service menu includes hair, skin/makeup, massage, nails, and bridal.

Last year, the company marked its 50th anniversary with the reopening of its 14,000-square-foot Dublin salon and spa.

Scroll down to read (614) Magazine writer Olivia Miltner’s experience at the new and improved Penzone Salon + Spa Dublin.


The new Penzone is like stepping into a room that has collected everything millennial women are into. The salon and spa has plants growing on the walls, succulents decorating tables and health juices and energy balls for thirsty or hungry patrons. Local art hangs on the walls, they sell local beauty products, and sandwiches sit in the refrigerator. Crimson Cup coffee, with a special Penzone drink, is served in the “Social Room.” Basically, all it’s missing are cute dogs.

Of course, there are the typical salon and spa accents: around the corner are rows of almost every nail polish hue imaginable. A color station shows clients how dyes are mixed, the mirrors hint at taking an unfiltered selfie and shelves are filled with styling products. But these aspects don’t overshadow how much of a foil this location is to the “O.G.” Charles Penzone Grand Salon just across the parking lot.

The company, led by President and CEO Debbie Penzone, is trying to defy what many middle-aged women work hard to fend off: the wrinkles, dark spots and lost glamour of aging. On the eve of its 50th birthday, the salon and spa company that has always called Columbus home is completely revamping its identity, creating a Penzone that is younger, hipper and more closely aligned with the city’s style.

“It’s electric, exciting, all-inclusive,” Penzone said, adding she wants Penzone’s identity to include mindfulness and gratitude. “We are beyond beauty…How do you still continue to be your best self, and that’s really from the inside out, and the outside in.”

I haven’t been to a salon in over a decade, opting for a haircut twice a year at Great Clips and relying on drugstores for my clearly high-maintenance beauty needs. “Contouring” and “blowout” are not words that exist in my beauty toolbox. But, I have to say, sitting in the new Penzone location really showcased how the other half lives, and I could see how Penzone’s newest attitude could attract folks that would have never considered heading there in the past.

Penzone’s transformation has been happening gradually over the past few years. The opening of its new location was three years in the making, dating back to when Debbie first started visiting other salons and spas around the country looking for inspiration. When development on the new location was stalled due to a zoning conflict with the City of Dublin, she and her husband went ahead with two ideas that in the end paved the way for reinventing her company. First, Charles Penzone opened a barber shop, the Royal Rhino Club, in early 2017. With its 400-pound rhino-head statue mounted on a wall and signature cocktails crafted by Cameron Mitchell, the Royal Rhino attracts millennial men and women to its trendy Fourth Street location.

Later last year Penzone’s first yoga studio, LIT Life & Yoga, opened next door. The space hosts LIT Labs with themes such as “Harness your fear” and “This is me,” where all women rock their sports bras. Representing the company’s revitalized philosophy of holistic beauty and wellness, Penzone said she hopes the yoga studio and the salon and spa will help empower women and encourage them to love themselves inside and out, regardless of size, age, color or other characteristic.

“It’s fresh, it’s exciting. It’s all about community it’s all about being together and sharing experiences and moments, and empowering each other with those moments,” Penzone said.

All together LIT Life & Yoga and the Royal Rhino Club added a dash of urban youth to the brand that became infused in the latest concept: the new location has a patio where Penzone envisions host yoga classes for mindfulness and meditation and a women’s empowerment group.

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Penzone’s locations are a not-so-coincidental reflection of its clientele, and its hopes for expanding into the future. The original salon was founded by Charles Penzone, Debbie’s husband, in 1969. Since then, it’s grown from three artists serving a handful of guests to six salons serving more than 25,000 guests monthly. In its newest iteration, Penzone is evolving out of the suburbs and welcoming not just the suburban mom but also a younger, more diverse generation into its buildings. “We are on fire like Columbus is. I love everything I’m seeing in Columbus right now, that’s why we were so excited to go to Italian Village…That whole area is getting gentrified. I love it,” Penzone said.

The rebrand spans from the font it uses for its new name and its advertisements featuring “ideal clients,” AKA your average person, to its modern outlook on wellness and beauty. The concept will be rolled out at its various locations throughout the next few years.

“It’s not just your outer shell of beauty. You’ve got to be your best you and how do you find your unique beauty and live it,” Penzone said.

Accompanying these changes is an increased intentionality in design and detail. At the new location, the Beauty Zone is an area right in front of the main entrance that features a bar offering blowouts, makeup, skincare services and Beauty Labs to teach quests about trends and techniques. It’s a social area where everything is on display that doubles as a learning lab.

In the lather rooms, squishy neck pads are a fan favorite, and aromatherapy turns a guest’s shampoo into a multisensory experience, a theme throughout Penzone. Stylists have soft-close cabinets at their stations, and each chair is positioned just far enough apart so guests can only see themselves in their mirror. Floor to ceiling windows bring in natural sunlight and enhance a connection to nature that Penzone said the location was striving to strengthen.

The salon and spa is also expanding the services it offers, now with threading, hot rocks, and ayurveda. While having a dual mani-pedi, guests can choose to listen to a station through headphones, even with the option of working in some ASMR with binaural beats. Penzone even makes its stylists work under new names so that each person can easily be identified by clients. Two, Harley and Athena, were working at Penzone the day before it opened to the public in early May, and they both said they were excited about the new concept.

These changes don’t necessarily mean the cost of Penzone is going down; a trip to the salon or spa could easily run a guest over $100. But with all the options for personalization it now offers, Penzone is hoping guests will demonstrate why the company has been able to stick around for half a century already and is ready for 50 more.

For more about the rich history of PENZONE Salons + Spas and for locations near you, visit penzonesalons.com.

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Weekend Lookout: Harvest Fair, brewery parties, socccer

Mitch Hooper

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Welcome back to another installment of The Weekend Lookout, my fellow weekend warriors. As we get through the last few weekdays and gear up for Friday, Saturday, and Sunday, here are the happenings and events that are worth checking out before heading out. Hang in there, ya'll! The weekend is almost here.

Saturday

Land-Grant 5th Anniversary Party @ Land-Grant Brewing Co.

Happy five years, Land-Grant! To celebrate the occasion, Land-Grant will be hosting a variety of musical acts such as Hebdo and Zoo Trippin'. Chow down on some Ray Ray's barbecue, watch the Buckeyes kick off in the evening, and of course, drink all the Land-Grant brews you can.

Harvest Fair @ The Columbus Commons

Looking to get your fall on without leaving the city? Look no further. Head over to the Commons on Saturday for the free-to-attend Harvest Fest complete with fall-themed activities for all ages. Additionally, there will be a pumpkin patch with a $2 entry fee.

Talk It Out: Endless Summer Fest @ Misfit Manor

This indie music festival will feature the likes of many local acts including Girl Fox and snarls. The day kicks off at 4:07 p.m. sharp, so don't be late!

Sunday

Olde Towne East Pop-up Market on Bryden Rd.

On Bryden Rd. on Sunday, 40 different vendors will line-up for a pop-up market in OTE. Everything from matcha from Potion Matcha to lunch from Street Thyme Food Truck will be available for visitors, and it's free-to-attend.

Columbus Crew v. Philadelphia Union @ Mapfre Stadium

Not only is our faithful Crew taking on Philadelphia this Sunday, Troubled Sapiens will be performing before and during the match! The first performance will be in the parking lot from 3:15 p.m. to 5 p.m. and the final performance will take place at halftime in the stadium.

FBCC Presents: Movie Night + Beer Tasting @ Grandview Drafthouse and Theater

In collaboration with Fat Babes Club of Columbus, Grandview Drafthouse and Theater will play host to a beer tasting and movie night. Here visitors will sip craft beer, wine, and ciders as they watch comedy clips of "fat" performers throughout time. The day kicks off at 2 p.m., but FBCC recommends showing up 15-20 minutes early.

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The Weekend Lookout: 9 different ways to spend your weekend in the city

Mitch Hooper

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Summer is fleeting, but luckily fall is on the way. We are entering that Goldie Locks zone of weather which means it's the perfect time to get up, and get out. From a big music jamboree with Doc Robinson on Saturday to Tyler, The Creator stopping off at Express Live, here are the events and happenings to keep on your radar.

Saturday

Doc Robinson's Family Jamboree @ Woodlands Tavern

If you trust our taste with The Turbos, then having you trust us once more with Doc Robinson shouldn't be a stretch. Here's a little taste of what Doc Robinson will bring to the stage on Saturday. The Family Jamboree kicks off at 11 a.m. on Saturday and will include a large roster of local acts including Parker Louis and Hebdo.

https://www.youtube.com/watch?v=_4QdxpbrZgg

German Village Oktoberfest @ Wunderbar

You already know the drill here: fill your steins full of Great Lakes Brewing beers, chow down on German classics from places like Pierogi Mountain, and don't even worry about the cover charge because this is a free-to-attend event.

Can Release: Opera Cream Stout @ Platform Beer Co.

New beer, who dis? Platform Beer Co. is breaking out a new can this Saturday at the taproom where they collaborated with The BonBonerie for this Opera Cream Stout. Platform will have beers ready for purchase around 10 a.m. so come early, and come thirsty.

Sunday

Kölsch In The [email protected] Gemüt Biergarten

It's a beer release party in the Garten! Gemüt Biergarten is breaking out its newest brew Huginn & Muninn Kölsch from 11 a.m. to 5 p.m. for just $3 in the Garten. Gemüt describes this beer as a light-bodied German ale that is malt-forward with a slightly fruity flavor.

Tyler, The Creator @ Express Live

Tyler, The Creator has been on a new level in terms of music popularity. His albums Igor and Flower Boy have received plenty of critical acclaim, and his unique sound landed him as the artist who created the soundtrack to the newest iteration of How The Grinch Stole Christmas. The often off-the-walls rapper will be taking over Express Live on Sunday evening with doors opening at 5:30 p.m.

It: Chapter 2 and Hustlers @ South Drive-in

Going to a drive-in to see an It movie, ah. It feels like the good old days again. Was I around for those days? Maybe not, but the nostalgic vibes still stand. Head over to the South Drive-in for a double feature of the newest It: Chapter 2 as well as Hustlers. Everything kicks off around 7:15 p.m., and the Drive-in suggests showing up an hour early to be safe.

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A Day In Delaware: Horse racing, kayaking, food trucks, cocktails

Mitch Hooper

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It's horse racing season in Delaware at the Little Brown Jug and that means two things: you're either about to lose, or currently losing.

The beloved horse racing at Little Brown Jug, affectionately known as LBJ, kicked off on Sunday and will run until Thursday. If you're looking to get in on the action, here is where you can buy tickets.

But, if you've already spent all your gambling money and just need a break from the horses, there are plenty of alternatives available in Delaware. Here are three spots to keep in mind as you explore our not-so-distant neighbor to the north.

Kayaking at Alum Creek

Whether you hit it big on your bet, or lost it all in the first race, Alum Creek is perfect because it's free. While the views on the walking trails are great, the views from a kayak are even better. The water there is very calm with the exception of a boat passing through every once in a while making it a nice spot for beginners.

And if you're a veteran on the water, the lake is relatively large meaning you can make an entire day out of it. I recommend packing a cooler with some picnic food—peanut butter and jelly sandwiches, string cheese with crackers, and some fresh fruit—and making pit stops at some of the beaches right off the lake. And, just so I can say I told you so, leave your phone in the car, or in a water proof bag.

Dinner At The Food Truck Depot

The Food Truck Depot is a relatively new eatery and bar in Delaware and it's sure to have something for everyone. If you, or someone you're with, is a vegetarian/vegan, Encompass Eatery is a familiar face at the Food Truck Depot and they offer plant-based dishes such as a grilled caprese sandwich, or straight up carnivorous sandwiches like the hearty roast beef sandwich. Other food trucks that have made appearances include Tortilla, Red Door BBQ, and Deja Food. Also at the Food Truck Depot is a full service bar with craft selections and cocktails as well as a large sand volleyball court if you need to burn some calories.

Drinks On Sandusky St.

Delaware is absolutely loaded with options when it comes to drinking in the evening. Looking to taste some bourbon and whiskey? Check out Opa Grill And Tavern which boasts the largest bourbon selection in Ohio. Or perhaps you're more of a beer person (you are from Columbus after all). Barley Hopsters is a beer lovers heaven as it offers large coolers stocked with local, regional, and national craft beers. Build a six-pack to take home, or sip on your beer of choice while you ponder your next option.

Not too far from Barley Hopsters is Restoration Brew Worx which offers a variety of their in-house brews. And if you're looking for an elevated cocktail, 1808 American Bistro is on 29 E. Winter St—just a stone's throw away from Sandusky St. On the flip side, if you're just looking for a dive bar to call home for the evening, The Backstretch will have you covered with cans of PBRs and Tullamore Dew.

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