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The heart and sole of C-Bus sneaker scene

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“Me and my Adidas do the illest things.”

Run-DMC’s “My Adidas,” an homage to their love for the sneaker brand, created an urban fashion craze in the mid-eighties and set the stage for the sneaker explosion. Each member of the hip-hop pioneers wore a three-striped Adidas tracksuit with gold “dookie rope” chains dangling from their necks and black fedoras on their heads. But what tipped the fashion scales were the unlaced white Adidas shell toe Superstars that would “Walk through concert doors […] and roam all over coliseum floors.”

It was no coincidence that the same year “My Adidas” was released, Dionte Johnson was born in Columbus, Ohio. He is the owner/operator of the only niche retail sneaker boutique in Columbus: Sole Classics. And he is at the forefront of the hot sneaker scene in Columbus.

 “I walk down the street, and bop to the beat.”

Hipsters, students, and hip hop heads bob to the beat down High Street and walk into Sole Classics to check out the latest. Located in the Short North, Sole Classics has the Run-DMC-style Adidas track suits, Vans, Nikes, Adidas, hoodies, G-Shocks and other “fly wear.” Artistically curated, every inch of the two-room fashion gallery is meticulously crafted to reflect the Short North arts scene. (The newly-opened second store in Dublin pays tribute to the area’s Irish attitude with a pub vibe.) “We want the stores to embody the neighborhood we are in—Short North more urban, Dublin more Irish,” Johnson says.

“I like to sport ‘em that’s why I bought ‘em.”

Johnson bought Sole Classics (originally opened in 2006) from the previous owners ten years ago and has been in its current location since 2014. As a former Ohio State fullback, Dionte had a cup of coffee in the NFL, but when that plan fell through, he put his Business Marketing degree to work. “I was looking for the next challenge […] and heard about Sole Classics being available,” Johnson says, wearing his signature black hoodie and jeans. “Growing up in Columbus and going to high school [in the nineties] I worked in retail at Big Daddy’s, the first to carry urban street fashion stuff—and I was hooked.”

“And now I just standin’ here shooting the gift.”

What Big Daddy’s (now closed) taught Johnson was the importance of community—about creating a space where people come for the experience, to hang out, shoot the shit and share their love for sneakers. It’s the barber shop minus all the hair on the ground. “You can go buy your shoes from anywhere, but with a store like ours, you get to sit down, spend two hours talking and maybe buy something, or maybe not,” Johnson says as he sits behind the self-designed wood cash wrap desk that is the centerpiece of his Dublin store. “The person who comes in and knows exactly what they want gets treated the same as the person who stops by to say, ‘What’s up?’ ” 

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“Now the Adidas I possess for one man is rare. Myself homeboy got fifty pair.”

The Columbus sneaker scene has grown exponentially, with more options than ever. Sole Classics is a retail shop that is linked to the sneaker companies. But up High Street, less than a mile away is Premium Kicks, a consignment sneaker store. “There is plenty of room [in Columbus] for sneaker shops to coexist, “ Johnson says. “Yes, we’re in competition, but theirs is always a place for a consignment shop to do their thing. We are a little more beholden to the sneaker companies, whereas they have a little more freedom.”

What is also helping the sneaker scene thrive is the innovative chances sneaker companies are taking (see the re-release of the Air Jordan 4 and the new Nike line of kicks called Have a Nike Day), combined with online media. When new kicks get released it’s a feeding frenzy. “Once upon a time you had to go into a store to hear about the release date; to find out what was dropping that weekend, “Johnson says. “Now, with the internet, it doesn’t matter whether you’re in rural Ohio or in New York City, you’re going to know about the product at the same time. It has expanded the sneaker community exponentially. Tons of people now know about a sneaker they would normally not.”

Does he see the internet ruining the brick-and-mortar, mom and pop shops, more than it already has? “Retail will settle back down,” he says. “Convenience is what people are into—paper towels delivered to your front door—but nothing can replace human contact. Life is about what you’re experiencing, and it’s not usually sitting behind a computer.”

“We took the beat from the street and put it on TV.”

When I ask Dionte who his biggest influences were when he first started out in the sneaker/fashion world, he cites his favorite nineties’ shows and actors: Martin, Will Smith, and even Seinfeld (with those dope white running shoes and jeans—not!). “I was heavily influenced by what I saw on TV because they were setting the trend. It was how I saw what other people were experimenting with.”

 “My Adidas only bring good news.”

Run-DMC is from Hollis, Queens, and Dionte from Columbus. Big difference. But nobody can deny they both have a love for the squeaks of their sneaks. Their collective “sole” has brought communities together and left an indelible footprint.•

Sole Classics is located in the Short North at 846 N High St. and in Dublin at 6391 Sawmill Rd. Visit soleclassics.com for all the latest sneaker looks.

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9 festivals for you to fall in love with this weekend

Mitch Hooper

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Summer may be rounding out, but there are still so many ways to fest outside. From vintage good fairs to rock climbing at the Scioto Audubon, here are the festivals taking place this weekend in the city.

Sept. 12-15 | Scioto Fest | Scioto Audubon Metro Park

This four-day festival is for those with an affinity for the outdoors. Here, adrenaline junkies will find rock climbing and bouldering while land lovers can enjoy camping, music, and all the food offerings.

Sept. 12-14 | Creative Control Fest 8 | Lincoln Theatre

In its eighth year, the Creative Control Fest is back to raise up and celebrate creatives of color from around the midwest. Hang out and learn useful information at one of the many workshops, or get your mind right at one of the wellness activities designed for creatives from a variety of different industries.

Sept. 13-14 | 934 Fest 2019 | 934 Gallery

In a celebration of the art scene here in Columbus, 934 Gallery is opening its doors for two-days this weekend featuring art from Lucie Shearer and Andy Meyer. Additionally, the festival will play host to two music stages, a comedy stage, local artist vendors, food trucks, craft beer, and plenty of activities for your young Picasso.

Sept. 13-15 | Country Living Fair | Ohio Historical Village

Calling all flea market fans and garage sale experts, this is your chance to splurge! This three-day fair offers more than 200 vendors from across different states selling vintage and handcrafted goods as well as antiques. Stop by one of the how-to sessions, or simply fill up your Pinterest mood board with loads of ideas.

Sept. 13-14 | Columbus Caribbean Festival | The Scioto Mile

In its third year, the Columbus Caribbean Festival has returned to The Scioto Mile for two days of live music, delicious island-inspired food and drinks including Taste Of Kingston and The Gumbo Dude Food Truck, and a parade. The music lineup includes Pete Funk, BAND AMANIAUZURI, and The Flex Crew.

Sept. 13-15 | 2019 Grandview Oktoberfest | Hofbrauhaus Columbus (Grandview)

Another weekend in September, another chance to celebrate the German Oktoberfest! This time around it's at Hofbrauhaus where live entertainment will clash with German food and bier as well as activities for little ones. Friday will feature WCOL-FM from 6pm- 8pm, while Saturday will host a face painter and balloon artists from 2pm- 6pm. And if you couldn't make it to the face painter on Saturday, they will return on Sunday from 1pm- 4pm in addition to a magician.

Sept. 14 | Crafted Food, Beer & Music Festival | Columbus Commons

From farm-to-table-to-festival, the Crafted Food, Beer & Music Festival brings nine different Columbus restaurants together to showcase their offerings. For $15, you can enjoy live music from George Barrie Band and The Floorwalkers, stuff your face, and know that you're doing some civic good as a portion of proceeds will benefit Freedom a la Cart, an organization providing paid workforce training and supportive services to survivors of human trafficking.

Sept. 14 | Oktoberfest Party | Wolf's Ridge Brewing

Wolf's Ridge is getting in on the Oktoberfest action and on Saturday you can find brats, spaetzle, and of course, WRB's very own Oktoberfest bier. If you really want to feel the Oktoberfest vibes, purchase a $14 stein and hoist it high!

Sept. 14 | Old Hilliardfest | Main St. in Old Hilliard

This street fair takes place in Old Hilliard where visitors can explore car shows and sunflower shows as well as all the fixings of most festivals: live music, food, and activities for kids at the kid's fair. Support local, and have fun while doing so!

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Let’s play FREE ball! Clippers weekend win means more dime-a-dogs

Mike Thomas

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Over the weekend, our Columbus Clippers topped the Gwinnett Stripers to clinch the series, earning them a spot in the Governors' Cup Finals!

Games 1 and 2 of the Governors' Cup Finals best-of-5 series against the Durham Bulls will be played at Huntington Park on September 10 and September 11. Both games will start at 6:35pm, gates open at 5:30pm.

As if that weren't enough to entice you, all games in the first round will be dime-a-dog! 

Tickets for Games 1 and 2 are FREE! They will be available beginning Monday at 10am via Ticketmaster (no fees!), by calling 614-462-2757, or by stopping by either our Administrative Offices from 10am-4pm or the CF Box Office on the corner of Neil and Nationwide from 10am-2pm.

Tickets will be distributed on a first-come, first-serve basis, with a limit of four per order. For more information including the complete playoff schedule, click here.

https://twitter.com/CLBClippers/status/1170728807940186113
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Amazon Treasure Truck returns to Columbus this weekend with exclusive deals

Mike Thomas

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Whether you missed out on the Prime Day deals, or simply want to keep the savings rolling, Amazon is offering a unique new way to score deals in Columbus. This weekend, the juggernaut of online retail is once again bringing its Treasure Truck to the 614.

The concept is simple: Customers can sign-up for text message alerts revealing the day’s treasure, which could range from trending tech and the latest gear to seasonally relevant products. Sign up for text message notifications by texting “truck” to 24193.

After customers place their order on Amazon, they then select a convenient pickup location and time slot to get their item. In addition to the iconic trucks, customers can pick up their treasure at newly-launched vans, as well as kiosks located in select Amazon Books, Amazon Go, Whole Foods Market stores, and more.

To learn more and to sign up for alerts, click here, or sign up for text message notifications by texting “truck” to 24193. Don't sleep on these deals—the Treasure Truck will be rolling on to the next locale before you know it!

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