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Hunger Games: Wendy’s tabletop RPG is a fast-food fantasy feat

Mike Thomas

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Distracted by the raucous sounds of the festival beyond the garden walls, you almost don’t notice the shrouded figure emerging from behind the old statue. You and your companions turn to leave, but hesitate when the mysterious man calls out to each of you by name. When pressed, the stranger warns of a malevolent force known as “Hunger,” which is gathering its power somewhere deep in the nearby forest. He knows you and your stalwart party of adventurers will do what must be done…

If you’ve spent any time with Dungeons & Dragons or its various progeny, you can probably guess where this is going. A journey into the enchanted forest, traps, treasures, attribute checks and plenty of scribbled notes on pieces of scratch paper. But even if you’re an old hand at the tabletop stuff, odds are your campaign never included golden chicken nuggets and sentient cheeseburgers.

Dublin-based fast food chain Wendy’s has never shied away from the improbable. When nearly all of burgerdom had settled on circular patties, Wendy’s went square. Competitors hocking frozen meat? Wendy’s tackled logistical challenges to serve “fresh, never frozen” burgers. Even in the new frontier of social media, the brand was an early standout in the trend of corporate-tied accounts adopting sassy, comical voices.

The trick with innovation is that it’s hard to stay ahead of the curve. With a Twitter war raging between two Southern-style chicken sandwiches, or Colonel Sanders launching a finger lickin’ good dating app, a witty online presence can only take you so far. In the increasingly polarizing and absurd meta-conversation surrounding fast food online, how’s a brand to stay above the fray? If you’re Wendy’s, you swing for a critical hit by launching a comically overwrought, burger-themed D&D-style table-top game.

Photos: Brian Kaiser

At first blush, the rulebook for “Feast of Legends: Rise From the Deep Freeze” seems like nothing more than a marketing campaign disguised as an absurd extended joke. Upon cracking into the 91-page tome, (made available by Wendy’s as a free downloadable PDF) would-be adventurers will discover that this game actually packs some beef.

If that last pun caused you to cringe, this is probably not the game for you. The adventure depicted here takes place in “the realm of Beef’s Keep,” located in the kingdom of Freshtovia. Ruled over by the good queen Wendy, Freshtovia is locked in an eternal struggle against the wickedness of the United Clown Nations and its Jester king (a thinly-veiled allusion to Ronald McDonald).

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In spite of never letting the user forget the Wendy’s angle, the Feast of Legends rulebook is every bit as thoughtful and detailed as many traditional, non-burger-based RPGs. Before tackling the main adventure, the reader can peruse around 25 pages explaining everything from gameplay mechanics to character creation and the various “orders”— think classes in D&D—that a player can elect to join. OK, so maybe the weapons sheet includes sporks and spatulas for your warrior from the esteemed “Order of the Chicken Sandwich” to wield—the fact remains that this RPG seems like it might have some real potential for fun (in addition to the fun of mocking its very existence, that is).

Eager to put this theory to the test, an enterprising group of (614) staff set out on a quest to explore the realm of Freshtovia. Our goal? To put the playability of this bizarre game to the test, and to perhaps uncover why, if for any reason, Wendy’s made the damn thing in the first place.

From the beginning, some members of the party were less than enthused at the prospect of playing a tabletop RPG, let alone one with references to Frostys and spicy nugs jammed in at every turn. By the time the group was confronted with its first puzzle—a riddle scrawled on a statue of the late Wendy’s founder Dave Thomas—all trepidation had subsided. Marketing ploy or not, the players were consumed by the game world.

Playing through an early level of mazes, the absurdity of the French Fry Forest or stumbling upon a golden baked potato was all but moot. By the time the party encountered the game’s first boss—a dreaded monster called “Hunger,” the supplied character sheets had all been personalized with care, complete with detailed portraiture of each player’s imagined warrior. The buy-in was complete. We were actually invested in an imaginary land populated by Wendy’s foodstuffs.

Without question, the minds at Wendy’s marketing department had crafted a game that could hook players and keep them hungry for more. The only nagging question that remained was, why? The intricate rulebook and campaign, complete with countless maps and professional illustrations, was surely the work of hundreds of hours of effort. Would anyone really go to such lengths for a joke with no punchline? Is Wendy’s really that desperate to target the tabletop gaming crowd?

One possible answer comes via the rulebook’s explanation of “buffs” and “debuffs,” or powerups and hindrances that will affect characters during gameplay. According to the rules, eating Wendy’s products in real life will yield various advantages to your in-game character (+1 strength for any cheeseburger item) while consuming competitor’s food produces an undesirable effect.

Whether produced to sell burgers-as-powerups to a select group of fast food and RPG-obsessed basement dwellers, or simply existing as one of the biggest viral marketing flexes of all time, Feast of Legends provides a surprisingly immersive and enjoyable play experience. Will it bring gamers to Wendy’s in droves? Probably not. But if our office’s experience with the game is any indication, it might be enough to hook unlikely RPG players on the tabletop experience—one enchanted burger at a time.

To embark on your own adventure, download the Feast of Legends rulebook at FeastOfLegends.com.

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Brick by Brick: Lego popup bar is the ultimate nostalgia trip

614now Staff

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With playsets encompassing everything from Harry Potter to Star Wars and the Marvel Cinematic Universe, Legos remain a go-to for kids of all ages. Now, the colorful little blocks are preparing for their greatest team-up of all—with booze, of course!

A new popup event called "The Brick Bar" is bringing the fun of Legos to a bar near you for an exclusive 2-day engagement this March.

Bringing over 1 million blocks to the party, the event organizers will transform The Kitchen at 231 E Livingston Ave. with unique lego sculptures, as well as an abundance of blocks for people to shape into their own creations. Prizes for the best builders, DJs, and a ping-pong table (built entirely from Lego bricks, of course) are also in the mix for your nostalgia-driven enjoyment.

For ticket information, dates, and more, visit The Brick Bar Eventbrite page or follow them on Facebook.

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Things To Do

Hit Your Peak: 3 worth-the-drive ski slopes near Columbus

Asa Herron

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The cursed Ohio Winter Monster has made its presence known to all with its 5pm sunsets, snow storms, and seasonal depression for all. How are you going to fight back against the gloom this year? It may seem like it’s impossible to do fun things with your friends or to stay active in the winter, but I’m here to tell you that not all hope is lost. Finding a new hobby is a great way to kick your winter woes to the curb and start the new decade on a good foot.

Skiing can be a great way to casually exercise with friends and resuscitate your serotonin levels. Here are three high quality places to ski within driving distance of Columbus for you to check out.

MAD RIVER MOUNTAIN

Located in Zanesfield, Mad River Mountain is about an hour's drive northwest of Columbus. They have the most reasonable prices of all the nearby ski resorts. Plus, their on-property bar, The Loft, has 12 taps of craft beers on rotation to add a little more fun to the night. Mad River is open until 1 a.m. on Fridays, too, so you’re getting a full Friday night of flurries.

Mad River is home to over 20 trails (spanning 3.9 miles) and four terrain parks making it the largest ski resort in Ohio. They also bolster ten ski lifts (the most in Ohio) and are tied with Snowtrails for the largest vertical drop in the state with their 300 foot slope. An added perk of Mad River is that they just built a new $6.2 million facility in 2016 to replace the space they lost to a fire in 2015. Plus, most of their trails are designated “easy” difficulty. Mad River has everything you need to have a relaxing, affordable day of skiing.

Details on hours and pricing can be found at www.skimadriver.com.

SNOWTRAILS

Founded in 1961, Snowtrails is Ohio’s oldest ski resort. It is located in Mansfield, so also about an hour drive north. This resort is only slightly more expensive, with lift rates starting at $31 for midweek evenings and $52 for all-day on the weekends, with skis, boots, and pole rentals are $37. If there’s one day this month that you visit Snowtrails, let it be January 25 for their mid-season party. Get ready for an outdoor DJ, a custom built snowbar, and a fireworks show 30 minutes after the slopes close for the night. Not into skiing? No problem! The party is free and open to the public, so let your expert friends hit the slopes while you hit the spirits at the snow bar.

Snowtrails is the second largest resort in the state with six ski lifts and 3.3 miles of trails. The majority of their trails are designated “intermediate” difficulty, so more experienced skiers will enjoy their time here.

More information can be found at www. snowtrails.com.

BOSTON MILLS & BRANDYWINE

Boston Mills & Brandywine is the farthest ski resort from Columbus on this list, but great for a full weekend away. This quaint resort is in Peninsula, OH is a two hour drive from Central Ohio. Their pricing is $40 after 3:30 p.m. and $45 for an all-day pass. Staying another night? Come back on Saturday for $5 Late Nights admission from 8:00 PM to 1:00 AM.

Boston Mill & Brandywine ski resort is known for being especially conducive to beginning skiers. They offer high quality lessons and will walk you through the process. This is the place to go if you have “stupid” questions about skiing, or just want to tube. However, they also appeal to veteran skiers as the majority of their 18 trails are designated “advanced”. Despite the high quantity of trails, this resort is much smaller than the other two, with only 1.2 miles of skiable trails, and their largest vertical drop being 264 feet. But for these prices? Could definitely be worth the trip.

Learn more about Boston Mills & Brandywine at www.bmbw.com.

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Arts & Culture

Watch: “World’s largest mural” in Short North is more than meets the eye

Regina Fox

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At a glance, "The Journey AR Mural" adorning the Graduate Columbus hotel in Short North is stunning. Look a little harder, and it actually comes to life.

Standing at over 107 feet tall and over 11,000 square feet of augmented reality, "The Journey AR Mural," is the world's largest AR mural, offering technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

The gaily-painted snapdragons, hibiscus, Easter lilies, and hummingbirds bloom and fly when viewed through the Journey AR Mural app (free for iPhone and Android). Watch the murals come to life in the video below.

https://www.instagram.com/p/B7PRvBxpBkI/

Los Angeles-based artists Ryan Sarfati and Eric Skotnes (going by “Yanoe” and “Zoueh," respectively) are the creatives behind the project.

In an interview with Short North Arts District, Skotnes revealed he was inspired to take on the project after learning that Columbus is home to the second largest population of Somali immigrants in the country—he hopes the murals symbolize strength and prosperity for its viewers.

To learn more about The Journey AR Mural, visit shortnorth.org.

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