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Prime Social Against the World: The rise of Breakaway Music Fest

Mitch Hooper

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In the world of fast-moving trends, it seems music festivals have taken a turn for the rich and famous. What used to be a chance for music fans to enjoy a handful of their favorite artists in the same place has turned into an exclusive party for celebrities, or anyone rich enough to foot the bill for a ticket. While festivals like Coachella in California and Lollapalooza in Chicago feature some of the biggest names in the music industry, that doesn’t mean the Midwest can’t get in on the action. In fact, creators and founders of Prime Social Group and Breakaway Music Festival are here to alleviate this problem by bringing the action to us.

Meet Adam Lynn and Zach Ruben, founders and creators of Prime Social who host a plethora of concerts and music festivals like Breakaway Music Festival. Now in its fifth year, the two have worked together to bring rap icons like Kendrick Lamar, EDM favorites like Dillon Francis, and even Columbus’ very own Twenty One Pilots to Mapfre Stadium. However, it hasn’t always been this way for the two entrepreneurs.

Before the days of PSG, Lynn and Ruben didn’t start working together until they collaborated on a Steve Aoki tour.

Photos provided by Prime Social

“We just took [Steve Aoki] all over the Midwest,” Lynn recalled. “It was just the craziest two weeks of my life. We went from Ann Arbor to Bloomington to Columbus, basically just traveling the country. But Zach and I had really been competitors until that tour.”

The final stop on the tour was Columbus where Ruben is originally from. Lynn, a New York native, said he had never been to Columbus before, but it only took one time to fall in love.

“I really like the whole ‘Ohio versus The World,’ ” Lynn said. “No one really says that about New York.”

In 2011, PSG hired its first employee. Eight years later, the company has locations in Columbus and Nashville while dipping its toes into other mid-size markets like Detroit and Milwaukee. And the world is starting to take notice. Just recently, Billboard named both Lynn and Ruben to its 2019 Dance Power Players list as live leaders shaping the genre. Who needs California?

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“If you look at sports teams, what are some of the best sports attendances? It’s pretty comparable—they’re selling tickets, I’m selling tickets,” Lynn explained. “Look at Milwaukee for example. That is a market that will have the strongest MLB attendance of the entire league, but their population is a fraction of some of these cities.”

The hype surrounding Breakaway has been taken to a national level, and Lynn said he’s ready to add more fuel to that fire. In 2019, PSG hosted four festivals and that number is expected to double in 2020. Breakaway business is boomin’.

This year’s Breakaway will bring back some familiar faces to the festival. Both Young Thug and Future return for hip-hop fans while Bassnecter will be blowing out speakers with an EDM set. If you’re looking to discover someone new, Kid Quill is someone Lynn said to keep your eyes and ears on. He’s an up-and-coming hip-hop artist from Indiana who takes the stage on Friday.

“I think that we’ve been around the business long enough that people are beginning to respect us. We’re not just here to come and go and make a quick buck,” Ruben said.

Lessons are taught even with success, and if Ruben can nail down one lesson he’s learned, it’s keeping the festival to just two days. Last year was the first time Breakaway spanned three days, and while it was successful, Ruben said he feels the markets are just better suited for two days…For now.

Breakaway Music Festival is at Mapfre Stadium on August 23 and 24. For tickets, visit breakawaymusicfestival.com.

millennial | writer | human

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2 tiny Columbus Zoo babies bring big hope for endangered species

614now Staff

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The newest babies at the Columbus Zoo and Aquarium may be small, but they bring big hope for one of the most endangered species on the planet.

On November 1 and 3, reptile keepers at the Zoo’s Shores region successfully hatched two rare yellow-headed temple turtles (Heosemys annandalii), the first ever hatched in an indoor zoological environment. The breakthrough is critical in efforts to boost the numbers of temple turtles, which are facing extinction, according to a release from the zoo.

Keepers note that the two hatchlings are "very active" and "very healthy." They are being cared for in behind-the-scenes habitats as they continue to grow stronger. Right now, the hatchlings are about the size of a racquetball and weigh approximately 80 grams–the same weight as a small tomato. They will grow to be up to about 2 feet long and weigh about 35 pounds.

These two turtles were the only ones to survive out of their mother's nest. Of five eggs, one turtle hatched on its own, and the care team helped another break out of its shell when it was experiencing some difficulties. Two other eggs did not contain viable hatchlings, and the fifth egg did not hatch.

“Our team is extremely proud of hatching these turtles, as well as being able to do so inside the Columbus Zoo’s Reptile House," said Becky Ellsworth, Curator of the Zoo’s Shores region. "This is a wonderful achievement as our Animal Care staff has been able to learn more information about this rare and important species, contributing significant knowledge to the zoological community working to help protect these turtles."

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Local attraction makes “World’s 50 Coolest Places of 2019” list

614now Staff

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Today, TIME For Kids revealed the first-ever World’s 50 Coolest Places of 2019 list, and among other international attractions, a Columbus business found itself in the mix.

Otherworld, which shook up the local entertainment scene when it opened earlier this year, was named one of the "World's Coolest Places" because of its quality, originality, sustainability, and accessibility. 

For those who haven't made the trip out to 5819 Chantry Dr. in southeast Columbus yet, Otherworld is an immersive and interactive art installation, featuring dozens of adventures, mysteries, and puzzles throughout its 47 rooms. Read more about it in our (614) Magazine coverage.

See below for the Otherworld write-up by Ellen Nam of TIME For Kids:

"Otherworld is an art installation built by more than 40 artists. They filled a 32,000-square-foot facility with large-scale works, secret passages, and playgrounds that blur the line between virtual and digital. Each of Otherworld’s 47 rooms is designed to resemble a science-fiction fantasyland. Visitors are encouraged to explore freely. Kids can fill in magical coloring books and solve puzzles. Those who are feeling adventurous can crawl into the mouth of a giant fuzzy monster."

To see the full list of the World’s 50 Coolest Places of 2019 and to learn more about how each attraction was chosen, visit time.com/kid-places.

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Sonic Temple announces full lineup for 2020

Mike Thomas

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Update: Sonic Temple has announced the full lineup of performers for the 2020 edition of the fest. Check it out below, via the Sonic Temple Facebook page:

***

Exit light, enter night: Sonic Temple Fest has announced all-time metal legends Metallica will grace the stage for the first time ever in 2020.

One of the "big four" of thrash metal, Metallica have been inducted into the Rock and Roll Hall of Fame and have sold more than 125 million albums worldwide. The group is currently the only act announced for the second year of the hard rock festival formerly known as Rock on the Range.

Sonic Temple 2020 is scheduled for May 15, 16, and 17 at Mapfre Stadium. Passes go on sale on October 14 at noon, with layaway options available. For more information, visit sonictemplefestival.com/.

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