Move over, Pantone Color of the Year! A new local business offers a coordinated collection of quality home goods designed in rich color palettes, so consumers can easily and affordably elevate their home style.
Georgie Home, launched by Lauren Wagner and Laura Sullivan, offers thoughtfully designed home and lifestyle products. The company is dedicated to producing high- quality, simple, friendly goods to make your home feel fresh.
“We wanted to create something where we felt really good about the quality and offer products we’d want to have in our homes. We didn’t want something that you just run to a big box store and buy,” Wagner said.
Wagner and Sullivan’s journey to launch their company was relatively quick. The pair worked together as graphic designers at a national company headquartered in Columbus in the early 2010s. As they searched for inspiration and created mood boards for work projects, they realized they had a similar vision.
“We’d get excited and say, ‘Wouldn’t it be great if we could do our own thing some day?’,” Wagner said.
A few short years later, that shared vision was realized when Georgie Home’s first collection launched in November 2019. Phoenix is a line of hand and bath towels in coordinating colors and patterns. The duo started with towels because it’s an easy way to bring a bit of luxury into the home, and high-quality towels will last. While most high-quality towels are plain, Georgie Home offers something unique by combining quality with patterns.
“When you reach a certain age, it’s nice to have a little bit of luxury, and you might as well get something that you will have a while for just a little more money,” Wagner said.
FOR THE LOVE OF COLOR
As designers, Wagner and Sullivan are passionate about color. And when they first started working professionally, there weren’t a lot of ways to feed that passion.
“I was having trouble coming up with color palettes and there weren’t a lot of online resources, so I started creating my own,” Wagner said. “I would find images that inspired me and pulled my color palette from that.” She began sharing these online in a blog about a decade ago, a collection that has evolved into an Instagram account.
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As one can tell by Georgie Home’s collection, their current favorite colors (because, like all of us, Wagner said it changes over time) are sage and ochre (a warm yellow- brown) for Wagner, and dusty blue for Sullivan.
CREATE A COZY, PERSONAL SPACE WITH COLOR
Carrying color over into home decorating doesn’t have to be hard or expensive. Wagner suggests using neutral colors such as whites and greys for walls, flooring, and furniture, and using pops of color throughout your space with items like throws, pillows, and wall hangings. She also likes to add natural elements such as dried flowers, which are trendy now.
“I keep my walls the same and change up everything around it,” she said. “My taste changes over time and this lets me update my décor without painting.”
This approach also makes it easy to decorate for the seasons.
“I will add things for the holidays, and I’ll add color in the summer and greenery in the winter,” Wagner said. “I keep it simple–I won’t change my wall hangings, but I’ll update my dining room table, my mantel, and towels.”
If you’re not sure where to start, Wagner suggests perusing Instagram and Pinterest for inspiration.
“There are a lot of home bloggers that are inspiring,” she said. “Find something that you love and recreate it.”
Wagner has a long list of local, chain, online, and brick-and-mortar stores where she finds her decorating elements. Locally, she recommends Jewelweed Floral Studio and Stump as great sources for plants, and Trove Warehouse and Elm & Iron for accessories and furniture. The outlet malls and Wayfair are great for budget-friendly options, and antique shops and Etsy are great if you’re looking for something no one else has. The big retailers such as West Elm, Pottery Barn, and Pottery Barn Kids also have some great pieces.
Wagner and Sullivan hope to move Georgie Home into the brick-and-mortar space. With the first collection launched, they are reaching out to retailers to explore wholesale opportunities locally and nationally.
They’re also planning for their second line, which will launch next spring or summer. The collection is likely to include placemats, table runners, and tablecloths. While they haven’t decided on a color palette, it will be fresh and coordinated, and inspired by the season.
Shop Georgie Home’s inaugural collection at georgiehome.com.