Indoor golf club arrives in Dublin, uses high-end tech to track speed & accuracy, offers world-class cuisine & cocktails
Let’s just face it — it’s way too hot to be golfing right now. But there’s a new solution in town.
When co-founder and CEO Michael Williamson started Intown Golf Club in Atlanta, GA five years ago, he knew he was onto something when he had a waitlist out of the gate.
“This had not been done before,” Williamson said of Intown’s private, indoor golf-focused club. “You can go way back and look at places like The University Club or Links Club, but none of them had golf as the centerpiece. We repeatedly get told there’s nothing like it.”
Behind the unmarked green doors on Mooney Street in Bridge Park, a first of its kind, members-only social club for golfers and their families awaits. Intown boasts world-class cuisine, beautifully crafted cocktails, cutting edge technology to measure accuracy and master technique, and a curated community of avid golfers together, almost reminiscent of a laid-back, sophisticated speakeasy.
If you love high-end golf clubs, you know they’re pretty pricey—many of them starting at $100,000 annually or more. On the other end of the spectrum, at public courses, a community aspect is sometimes lacking, plus hospitality, food, and beverages are sub-par at best. Williamson discovered there’s a huge gap in the middle—a high-end club at a more reasonable price—which is where Intown sits. He compares Intown to Soho House, membership price-wise, and all other aspects he wanted to bring to life, from the aesthetics and details to outstanding hospitality and food and beverage.
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Intown actually sits right where the Bash Driving Range once was, before Bridge Park was, well, Bridge Park. Giving nod to local golf legends throughout the space, most notably Jack Nicklaus, Intown has tiny threads of local legend lore including an Andy Warhol style art piece of Wendy’s, a conference room aptly named “The Pharmacy Room,” paying homage to Jack Nicklaus’ father who was a pharmacist, and the upper deck cocktail bar named “The Bash” after Jack’s wife, First Lady of Golf Barbara Bash. Along with these threads of history, each Intown location prides themselves on exquisite dishes and artful cocktails, with seasonal menus offering recognizable, classic Americana dishes like club sandwiches, but elevated. Everything is made in-house, and all prepared by culinary talents, some including James Beard Award-winning chefs. “We’ve created Intown to be the opposite of the food and beverage at traditional country clubs,” Williamson explained. “We want people to go for the food and beverage, not have it be an afterthought.”
In addition to the distinguished club’s atmosphere, Intown provides a much better environment if you’re new to golf. With eight private bays at the Columbus location (two downstairs and six upstairs), there’s no pressure to perform. Members can come in at their leisure, utilizing Intown’s golf clubs or bringing their own, and
heading out after playing a round or two, rain or shine.
Intown uses Trackman, the highest-end golf technology for simulators that collects data on your speed and accuracy, and provides detailed video feedback of each swing, all while allowing you to virtually play on 300 courses around the world.
“If you’re out on the range, there are 20 people out there hitting balls with you,” Williamson said. “Here, it’s a much more approachable, non-intimidating way to practice golf and get better, especially if you’re just starting out. We had a member recently take his handicap from a 13 down to a 3—the outdoor range doesn’t give
you that data.”
Right now, the outdoor range will also give you a sweaty shirt and dehydration. Why not take it indoors in a more leisurely manner?
To learn more about Intown Golf Club and inquire about a membership, visit their website.
Excerpts from this article are from the summer issue of Refined Magazine, the upscale, luxury, sister publication of (614) Magazine. Check out more of the issue here!
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