Home goods retailers teaming up to open unique, co-branded Columbus store

Easton Town Center is getting a new addition—Bed Bath & Beyond has announced they will launch co-branded stores in partnership with existing container stores locations. According to a press release, Bed Bath & Beyond + The Container Store concepts will “begin welcoming customers to the new format immediately, with additional stores scheduled to convert over the coming several weeks as the company continues its nationwide transformation.”

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The Container Store, located at 4184 Easton Gateway Dr., is one of the first 22 co-branded locations launching across the country. This launch comes after Bed Bath & Beyond closed their Easton Town Center store in 2023. Amy Sullivan, President of Bed Bath & Beyond, Inc. said, “This isn’t a retail experiment. It’s the beginning of a completely new model for home retail. We’re bringing together two brands customers already know and trust and making them even stronger together. The same organization expertise customers have always loved from The Container Store now sits alongside the breadth, value and inspiration of Bed Bath & Beyond.”

According to the release, the new stores will combine Bed Bath & Beyond’s assortment of bedding, bath, kitchen, entertaining and home essentials with The Container Store’s organization, custom spaces, and in-home services. The stores will  also expand access to custom closets, organization systems, design services and installation solutions. 

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