Gender neutral children’s boutique opening first brick-and-mortar storefront in Columbus

A passion project aimed at rebelling against retail stereotypes and generic designs found in big-box aisles is now paying off in a big way.

Jamison & Bexley, a local children’s online boutique specializing in gender-neutral clothing, is getting its first brick-and-mortar at Polaris Fashion Place, slated to open in August. 

The boutique was founded by Jennifer Sanger in 2017 after scrolling through endless pink and blue baby clothes, until finally deciding to build a brand that authentically reflects her family. Using her Fashion and Retail Management degree, Sanger built an online storefront designed, handpicked, and sourced herself.

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Not only does Jamison & Bexley offer gender neutral products, but it also takes pride in its organic cotton clothing, both soft on the skin and long-lasting for toddler life.

Jamison & Bexley carries a variety of clothing, accessories, and toys—all bending the so-called rules of gender stereotypes. While the Polaris storefront is still underway, you can shop their product on Jamison & Bexley’s website and check out the storefront progress on its Instagram.

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