Kroger dips into apparel market with new clothing line

Imagine going grocery shopping at your local Kroger and being able to dip over into the next isle to pick up some new duds?

That’s the namesake for the grocery chain’s new clothing line, Dip.

Seven stores in Central Ohio will carry the “simple, stylish and affordable” collection starting Monday.

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Columbus Business First reports 80 percent of the line will be priced $19.99 or less and consist of men’s, women’s, juniors, kids and baby sections.

The Kroger Marketplace store model includes apparel selections already so Dip will replace more than a dozen of these private labels.

Canadian native Joseph Mimran is the Dip designer and is best known for launching the Club Monaco and Joe Fresh brands.

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