Abercrombie & Fitch has decided it’s own logo isn’t that cool. What is cool: NFL logos.
The New Albany company has begun selling vintage T-shirts featuring eleven NFL teams, which include the Cleveland Browns and the Cincinnati Bengals. “We believe these products can improve our brand positioning while driving incremental sales and margin. We currently have partnerships in footwear, accessories and apparel and we were excited to add NFL licensed product to our assortment,” the company said in an email, according to Columbus Business First.