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Livestrong CEO makes moves for Pelotonia

Livestrong CEO makes moves for Pelotonia

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Doug Ulman will soon have to give up his yellow bands and Twitter handle (@LivestrongCEO ) as he makes moves to take over Pelotonia. The CEO helped push Livestrong from a small local charity into a massive world wide brand, that was later slammed following Lance Armstrong’s confession of using performance enhancing drugs. While Pelotonia might not have the same recognition that Livestrong had, Ulman has decided to make the jump to another cancer research supporting company after 14 years and become the CEO of the charity.

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