Could a new leader save Hollister from dipping popularity?
Hollister (part of Abercrombie & Fitch) like its parent company has been slipping out of the limelight for teen shoppers, and is seemingly less and less trendy by the day. The company announced that a former Express executive has been named as the new company leader for Hollister that could help change that sinking image. Fran Horowitz boasts time at Express, Anne Taylor Loft, Bloomingdale’s and other key retailer companies. She is set to begin her new position Monday.
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