Here ‘it’ is, Ohio’s new tourism slogan

Find it here.

That’s the new slogan of the state’s tourism arm.

Find it here.

It’s been a long time since the state had an official slogan for tourism. (The last one that I remember was the heart of it all. To me, that was always a good one because it made us sound like we were the center of everything…and Ohio sort of has the shape of a heart.)

TourismOhio says:

The tagline tells two stories. On a functional level, ‘it’ embraces the diversity of tourism experiences available in Ohio. On an emotional level, ‘it’ is the joy, happiness, excitement and meaningful connections people share as they experience the diversity of Ohio. This brand strategy is flexible and powerful because it allows us to communicate all of the facets of Ohio.

As for the artwork, congratulations to whichever 4th grade class won the obvious contest.  (jj)

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