Mix of cheap eats, premium offerings boosts sales for Wendy’s

Columbus-based fast-food giant Wendy’s is experiencing its strongest sales in a decade, attributing the success to its menu’s mix of daily deals and limited-time premium items.

Sales have risen a considerable 6.8 percent within the last two years, which president and CFO Todd Penegor called the strongest sales performance in a decade for the chain.

“As we look to the second quarter, the performance of our ‘4 for $4’ promotion remains solid with the addition of our Crispy Chicken BLT to the offering,” Penegor wrote in a press release.

Wendy’s is marketing its restaurants as a blend of fast-food and fast-casual dining, a strategy that seems to be appealing not only to customers who want cheap eats, but also to those who want a good sandwich made in minutes.

 

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