The Tar Pit Club has emerged from the ashes of the Siberian Traps–form which they draw inspiration–and will be seeing the light of day at Gallery Hop this weekend.
What the hell is The Tar Pit Club, a roadside crew?
Nope. The Tar Pit Club is a startup apparel company run by a local guy–Travis Case.
“The brand started as a result of my need for a creative outlet combined with a desire to give back,” said Case, alumnus of the Electrical & Computer Engineering bachelor’s program at Ohio State University.
Vol. 1 of the collection has been in queue for about a year and a half. Five percent of all purchases goes to “people who need it more than they do.”
As far as Vol. 2, Case has some ideas.
“I really want to do a nice pair of house slippers…you have no idea how hard it is to find a manufacturer for quality house slippers.”
He wants to pimp out local artists, skateboarders, and e-sport teams in Tar Pit attire for sponsorship.
“I’ve been involved with the fighting game community for a long time and am in charge of a local group called Columbus Fighting Games — people meet up weekly at the campus Donatos to play all sorts of fighting-based video games,” explained Case.
Instead of putting out a call for models to market his close, he kept it close to home.
“The senior model on our Instagram is my 87-year-old grandfather…though I’m not sure he even remembers doing that photoshoot at this point,” he said.
His former professor Hooshang Hemami also got his 15 minutes of social media fame.
Here’s a look at the gentlemen repping Vol. 1 of the Tar Pit brand (grandfather with cigar, Hemami with skateboard):