Indiana candlemaker burns Ohio with scentless state candle, outrage ensues

When you think of Ohio, what smell comes to mind? Is it the sweet aroma of waffle cones when you walk into Jeni’s? Or maybe fresh soft pretzels at Cleveland’s Progressive Field? Or nothing at all?

For one Indiana candle company, it’s the latter.

Simple Nature candle has been under social media fire lately after teasing an scentless Ohio candle.

“Not much to see. Not much to do. Welcome to Ohio, the unscented candle,” reads the caption on the candle company’s website.

Simple Nature got an array of responses on Instagram, from “Lol I’m from Ohio and that’s fucking hilarious,” to “Way to market small mindedness. Ohio has plenty of things to do.”

But on Twitter, the pushback of the $15.95 candle was clear. Ohio state tourism agency director Lydia Mihalik took particular umbrage to the dig.

“Sooo many great scents in Ohio. Allow me to enlighten these Hoosier chandlers,” she wrote.

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Summer breezes at Marblehead on the Lake, Fresh cut grass at Muirfield Village Golf Course, Hand dipped chocolates from Dietsch’s Brothers in Findlay, and Barbeque sauce at the Columbus Jazz and Ribs Festival were among Mihalik suggestions for what the candle could’ve smelled like.

Below are some more Twitter reactions:

If you’re siding with Twitter on this one, rest assured that there is another candle company that made a more legitimate attempt at capturing the scent of the Buckeye State.

Homesick worked to pair some state foliage and our booming beer industry with a day Ohioans hold near and dear: Game day. Below is the candle description:

“Carnations and honeysuckle mingling in the sweet Ohio air. Bursts of bright orange zest with undertones of musk speak to the craft breweries’ summer ales. A floral, balanced scent for a campus that works as hard as they play hard.”

What do you think Ohio smells like? Let us know in the comments below!

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