The fear of ever going back inside of a building that’s not your home has become a general widespread worry. Open-air markets and garage sales are going to be a hot commodity this summer, and one new company has already taken a proactive and stylish approach to fill that need for consumers.
SoHud Collective is one of the first Columbus-based companies to corner this emerging market. The boutique pop-up shop, founded on the principle of friendships formed around fashion, art, and plants, hosted their first event on Saturday, May 23.
And oh yeah, free lemonade.
An assortment of deep vintage finds at an incredibly reasonable price will leave you walking away with at least one purchase. The first installment took place on the corner of Hudson and Summit, across the street from Evolved Body Art.
The idea of a pop-up shop at this corner may be a new idea, but the format has been around for ages. Why SoHud Collective is important right now boils down to the consumers’ desire for an out-of-house experience and the employees’ obvious shared compassion for each other and thrifting.
“Fashion has been the glue to our friendship,” said the SoHud Collective, made up of Taylor, Connor, and Hayden. “We thrift together, we borrow each other’s clothing, and we send each other pictures of our outfits before we leave the house.”
A company formed on friendships in the SoHud region, the group behind this passion project has a specific goal in mind when passing down their used goods: keep the SoHud community stylin’.
“Some of us have lost our jobs due to Covid-19, and this was a great way to keep our spirits up and redirect our attention to something that truly fulfills us,” the SoHud Collective said.
The items featured in the monthly pop-ups are passed down from an assortment of thrifting havens. Closets. Basements. Other thrift stores. Grandmas.
From shoes to shirts, Atari systems to board games, SoHud Collective is elevating the thrifting experience in the time of coronavirus.
“Currently, our focus is on elevating our display and merchandising technique to really give the people an experience and a fierce outfit and home decor to create that perfect photo for Instagram, the SoHud Collective said.”
SoHud Collective would like to thank Evolved for letting it use its parking lot for May’s edition of the pop-up. With a goal to have an installment of SoHud Collective once a month, the pop-up shop will return to the same location on June 27 (11 a.m. until 7 p.m.) and 28 (11 a.m. until 4 p.m.).
A charity table where all proceeds will go to clothing the homeless LGBTQ youth in Columbus will be present as well.