Beer-flavored popsicles coming to Ohio to help kick off March Madness

Columbus will play host to multiple high-profile basketball games soon, and the City is about to be introduced to a unique new product meant to be paired with these contests.

Earlier today, Coors Light officially unveiled its new Coors Light Coors-icles, a line of alcohol-free popsicles that are still beer-flavored.

“Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands in a press release. “We’re making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle.”

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The new limited release will be available at 800 bars across the country between today and March 24. 

You can also order your own Coors-icles online throughout the next ten days. Every weekday at 12 p.m. EST between March 14-24, a limited number of Coors-icles will be released here, while supplies last.

Want to read more? Check out our print publication, (614) Magazine. Learn where you can find a free copy of our new March issue here!

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