Wendy’s opening up to 200 delivery-only ghost kitchens this year
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Wendy’s is buying into the ghost kitchen model.
During the company’s Q4 earning call, CEO Todd Penegor discussed Wendy’s plans to open between 150 to 200 Reef ghost kitchens, according to a Restaurant Dive report. Reef, a business dedicated to helping eateries launch ghost kitchens out of mobile, delivery-only units, is assisting Wendy’s with the expansion.
Wendy’s expects roughly 65% of the 200 ghost kitchens to be located in the United States, with 25% slated for the United Kingdom and 10% going to Canada.
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Wendy’s currently operates approximately 30 Reef ghost kitchens between these three regions, but this year could see that figure increase by nearly 700%.
“We continue to expect Reef delivery kitchens to help us address underpenetrated urban markets,” Penegor said.
The move is in line with Wendy’s large-scale expansion plans as well, it appears, as roughly half of Wendy’s new growth this year is expected to come from non-traditional stores.
If you like this, read: Here’s the definitive guide to Wendy’s secret menu
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