A-list celebrity Ryan Reynolds just invested in this local Columbus company

What’s Ryan Reynolds up to these days, you may wonder? Well, when he’s not making Marvel movies like Deadpool, apparently, he’s been investing.

In the past, he’s invested in Mint Mobile and Aviation Gin, and now – a Columbus brand just announced that Reynolds’s investment advisory firm, called Maximum Effort Investments LLC, has officially invested in them, too.

HOMAGE, a local vintage-inspired sports and licensed apparel company that was founded in 2007 (first on the internet, then a brick & mortar in the Short North!), has grown exponentially, first paying homage to their Ohio roots with cool t-shirts and apparel. Since then, Lebron James has worn their shirt, the Kelce Brothers have partnered with them, and even Taylor Swift has worn one of their hats to Coachella, causing them to completely sell-out and forced to put the hat on backorder.

HOMAGE’s product showcases creative graphic design, deep knowledge of vintage aesthetics, and unique collaborations. Photo courtesy of HOMAGE.

According to their press release, “HOMAGE intends to use this round of investment capital to expand its production capacity, grow its operating team, invest in technology, and expand its licensed business with new and existing partnerships.”

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And it sounds like Maximum Effort LLC is a great partner for them. The firm is focused on investing in areas of sports and media. “HOMAGE exists to tell stories that move people – one t-shirt, one hoodie, and one Starter jacket at a time,” said Ricky Engelberg, Maximum Effort Investments Head of Sports. “At Maximum Effort, this aligns perfectly with our mission of bringing people together in smart, fun, unexpected ways. Our investment in HOMAGE represents an exciting new avenue for us to execute on that mission. We’re looking forward to expanding the incredible brand and business that HOMAGE has built.”

Congrats to this Columbus brand for even more celebrity exposure! It’s been exciting to see HOMAGE grow over these past 17 years, and we can’t wait to see what’s in store.

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