L. Brands loses trademark case for Victoria’s Secret Pink
Victoria’s Secret Pink (housed under Columbus’ L. Brands) is known for selling bras and underwear. Thomas Pink Ltd. menswear is not. Still though, Victoria’s Secret Pink lost a trademark infringement case in London to the British haberdashery, because apparently men could become infinitely confused when walking into the pink colored stores expecting to find a men’s suit. (That happens?) “Consumers are likely to enter one of the claimant’s shops looking for lingerie and be surprised and disappointed when they find they have made a mistake,” London Judge Colin Birss wrote, Bloomberg reported. And those confused customers would be “detriment to the repute” of Thomas Pink Ltd.
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