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Paint the Town (Center) red: Crimson opens in Easton

Paint the Town (Center) red: Crimson opens in Easton

Jack McLaughlin

One of the city’s favorite coffee shops, Crimson Cup, opened its new flagship retail location, called Crimson, in Easton Town Center on Oct. 27, a move that will see guests “immersed in the world of exceptional coffee and tea,” a release from the company states. 

Crimson Cup, currently holds two Columbus locations (in Clintonville and Upper Arlington), alongside a store in Tallmadge, Ohio. Their new, 2,000 square ft. spot will feature seating for 30 guests, and will operate with up to 15 employees.

According to Crimson Cup director of education and sustainability Brandon Bir, the new space will feature an abundance of indoor greenery, an open interior atmosphere, and a variety of seating options.

“We wanted to bring more greenery into the experience and to allow outside and inside spaces to flow together,” he said. “Crimson’s seating will include modular sections to accommodate larger meetings along with conversation spaces for friends or cozy spaces to enjoy your favorite cup while working alone.”

The new location is part of the Easton Town Center expansion, with 140,000 square ft. of space for new retail and restaurant ventures, located on 16 acres in the northeast section of Easton.

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“We were intrigued when Easton approached us about becoming part of this significant expansion, which will cement its place as the best-in-class example of a live-work-play project in the nation,” said Crimson Cup Founder and President Greg Ubert. “The concept is new and exciting for Easton and Columbus. It seemed an ideal location for our new flagship store.”

In addition to offering single-origin coffee and loose-leaf teas, Crimson will also feature a rotating menu of innovative drinks. According to Bir, coffee and tea were selected paying close attention to nuances and terroir, in addition to the ways each was processed. “We want to foster a culinary appreciation for coffee and tea, similar to that enjoyed by wine, chocolate, and cheese,” Bir said.

In sourcing from across the world, one of the company’s goals that they aim to continue with their Easton venture is to foster a connection between the coffee consumer and the farmers who are responsible for the product. 

“Crimson is rooted in bringing you closer to your favorite cup,” Ubert said. “This fresh new concept will feature distinctive, highly nuanced coffees and teas, innovative drink recipes, and compelling stories from coffee growers–all in an incredibly approachable space.”

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