Thanks to a sweatshirt fundraiser that went viral, one Short North resident is starting a new clothing business.
Susie Wroble in January launched a fundraiser to help the pandemic-challenged businesses in her neighborhood that quickly picked up steam. She ended up selling 450 collegiate-inspired, Short North graphic crewneck sweatshirts, raising $6,022 for the Short North Alliance.
“I was completely blown away by the amount of people wanting to join in,” Wroble said. “It was so incredible to hear how much the Short North means to everyone.”
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Wroble said she had orders from all over the country, and even one customer from Toronto.
“These folks had moved away, but obviously their love runs deep for Columbus and the Short North so they wanted to join in too,” she said.
With a number of people already reaching out to her for more sweatshirts, Wroble decided to start High Street Collective, which she said will combine her passions for designing and giving back.
“I’ll be designing and curating clothing to sell to folks, with a commitment to donate back into our community to help those in need,” Wroble said.
She said she’s been working during her free time on the project, and hopes to get the website up and running in a few weeks. In the meantime, people can follow her on Instagram @highstreet_collective for updates.
“I would love to support a plethora of nonprofits that are present in our city and have additional designs as well,” she said.