Amazon’s second-ever physical clothing store opens today in Columbus

Amazon Style, the online megastore’s brick and mortar clothing concept, opened its second location today, right here in Columbus.

The concept, which is located within Easton Town Center at 3985 Gramercy Street, opened its doors this morning for the first time at 10 a.m. today.

The store features “innovative technology and machine learning algorithms” designed to assist shoppers create customized looks and find new styles. 

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If customers see a showroom item they like, they’re able to scan its attached QR code in order to see additional colors and patterns. They can also add the item to a fitting room, and an employee will bring it directly to the room, which eliminates the need to carry around items while shopping.

Fitting rooms will also be equipped with touchscreens offering different styles and colors for clothing items, and these can be brought to your room at the touch of a button.

The store, which also accepts cash or card, allows customer to pay by swiping their palm above an Amazon One device at the register, or using a credit card on file and simply scanning an in-app QR code.

Amazon Style is open from 10 a.m. until 9 p.m., Monday through Saturday, and 12-6 p.m. on Sunday.

Want to read more? Check out our print publication, (614) Magazine. Learn where you can find a free copy of our new October issue here!

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