Wendy’s has opened a virtual reality restaurant

While Wendy’s is headquartered in Dublin, Ohio, the local burger giant has recently added a new location in the Metaverse as well.

That’s because Wendy’s has officially “opened” what it refers to as the Wendyverse, a totally virtual restaurant that you can visit here. The Wendyverse held its grand opening on April 2.

Created in conjunction with Horizon Worlds (which is owned by Meta, the company formerly known as Facebook), owners of a Meta Quest 2 device will be able to interact with one another in the entirely virtual Wendy’s-themed world.

BROUGHT TO YOU BY

“For years we’ve been meeting our fans in unexpected ways and places with our unique approach to social media, gaming and engagement,” said Carl Loredo, chief marketing officer for The Wendy’s Company in a press release. “We’re excited to take this to the next level by launching the Wendyverse in Meta’s Horizon Worlds and bringing a totally new dimension of access to our fans. Truly a first of its kind, the Wendyverse bridges the best of today with tomorrow to show up for our fans across every world – with a Frosty® and fries in hand.”

Billed as “more than just a virtual restaurant,” the Wendyverse also allows virtual visitors to check out The Buck BiscuitDome, where they can play basketball or toss fries into Frostys with friends.

Here’s a video of some Wendyverse action if you’re curious as well.

Want to read more? Check out our print publication, (614) Magazine. Learn where you can find a free copy of our new April issue here!

BROUGHT TO YOU BY